More Opinion articles

Despite the blindingly obvious failure of the entire Brexit Project, the BBC, ITV, and Sky aren’t yet emboldened to challenge the new orthodoxy.

Seedtag and Nielsen’s ‘Building Consumers’ Connections Through Contextual’ report does a disservice to the existing literature, argues MediaCom UK’s head of planning.

The big question for Twitter is what sort of content will Elon Musk permit or promote on what increasingly looks like a personal plaything?

Evidence indicates that there’s plenty of opportunities for arbitrage remaining when using attention metrics.

It’s time middle managers and their work are more appreciated in media. 

It’s hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers’ relationship with social media, writes the editor.

Now is the time to reassess other channels more broadly and understand how they can reach different audiences.

Focussing on quantity over quality media in difficult times will result in short- and long-term damage to your brand, warns the CEO of Raconteur.

Ignoring the needs of these women is not only ageist, it is bad business.

Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.