More Opinion articles

In her quest to wreck the BBC and C4, the Culture Secretary will never be changed by arguments. Could this week’s elections prompt her downfall?

Focus on your long-term value equation over short-term price cuts, or you risk eroding loyalty and inflicting lasting damage.

Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.

Most ads get glanced at rather than pored over. So why doesn’t the creative or media-buying reflect how people actually interact with media?

Partner Content: Lumen Research’s Mike Follett and Brand Metrics’ Sean Adams share eight insights from the Mediatel Media Research Awards.

With an upcoming Raoul Moat drama and Savile documentary, are broadcasters going too far?

Thee value of audio, relevance, and experience is key in the complex journey to understanding attention.

With Piers Morgan pulling in curious viewers to TalkTV on Monday, a battle has been provoked for the “anti-woke” audience.

Gen Z are just as interested in quality news as their elders. They just consume it in a different way.

Supporting responsible and sustainable media takes time and care to plan and buy. So why have media trading practices barely changed?