More Opinion articles

Marketing’s focus only on the younger generations and their behaviours means we are missing the full picture of digital changes across all age groups.

Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.

Coverage of the Covid Inquiry has been less than adequate thanks to Johnson-friendly outlets doing his PR for him.

Partner content: Jicmail’s director of data leadership and learning lays out the key learning from its recent Future of Media session with VirginMedia02.

If the programmatic market resembles a car boot sale, as the latest ANA study suggests, then a more robust approach by advertisers and a flight to quality of execution should enhance the market’s status.

Both are still huge but are becoming increasingly fragmented. AI is yet another challenge for a divided industry.

…but you won’t remember the meeting you missed if for. Holding true to your values is not just for Christmas, it’s for life, writes Nicola Kemp.

Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.

What can we learn from the recent ad for Charlie’s Bar in Enniskillen about how ads can reflect the mood of a nation and tackle difficult subjects?

The irony of the future of TV is that we’ve now come full circle: we’re once again in a landscape where some content is free and some is paid for, and that’s a good thing.