More Opinion articles

Columnists for The Media Leader share their predictions for the upcoming year, from surprise collaborations to the “black swans” on the horizon.

A selection of reporters’ favourite features, interviews, and opinion pieces from the past year.

Brands that fail to shed their broadcast roots will never unlock the creative potential of CTV.

Agency execs and industry leaders discuss what medium had the best year in 2022.

Advertisers would be well-advised to treat the growing AVOD market as an opportunity akin to broadcast, not just digital.

But how do you actually identify areas for incremental gains in your performance media and act upon them?

Mediatel Events’ recent Future of TV Advertising Global showed the extent of audience and media fragmentation and made the case for more collaboration.

From changing government regulation to the passing of the Queen and the sale of Twitter to Elon Musk, to say 2022 has been an eventful year in media and the world more generally would be an understatement. 

It’s hard to read incredibly positive things about TV advertising and yet be compelled to argue with them, but sometimes you have to, says Thinkbox’s Matt Hill.

Sometimes it’s the small incremental changes, rather than the big steps, which contribute most to success. But how does this work in practice?