More Opinion articles

We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.

Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.

Climate-conscious newsbrand readers offer an opportunity for brands to appeal to those eager to help save the planet without suffering a financial hit.

Gal-dem closing its doors should be a cause for great concern for the media industry’s present and future, writes UM UK’s managing partner.

It’s time to use tech and the critical thinking humans bring to reverse media planning and buying’s calcification into a Jurassic boneyard, writes Trouble Maker’s co-founder.

Sabrina Clarke interviews Makers’ executive producer Sophie Chapman-Andrews about how to make productions more sustainable.

For strategies to be effective in uncertain times they should be evaluated every 2-3 months and shouldn’t stretch further ahead than 12-months, writes Analytic Partners’ senior director.

Stephen Arnell argues the latest slate of shows announced at yesterday’s Channel 4 Content Showcase are evidence of continued mediocrity at the broadcaster.

Murdoch and Fox News have been discredited by the humiliating size of Fox’s settlement and the scale of damaging information that has already made its way into the public domain, writes Raymond Snoddy.

Can agencies really expect to recruit, retain and incentivise their people without a rise in baseline salaries, asks Nick Manning.