More Opinion articles

When brands need to make budgets work harder, leaning in to programmatic supply chain can save costs. 

A raft of recent company earnings reports demonstrates that we have reached the end of an era where advertising supported the exponential growth in online channels.

With the talent crisis dominating our industry, it’s never been more important or timely to reflect on your team culture and ask yourself whether it’s truly inclusive.

As the war in Ukraine rages on, the industry needs to work together to tackle misinformation and maintain ethical advertising practices.

A guide for smaller media owners and agencies on how to tackle the challenge of decarbonisation.

Using the right ad formats, quality media and appropriate creative to engage audiences should be as important as optimising for attention for advertisers. 

Despite the blindingly obvious failure of the entire Brexit Project, the BBC, ITV, and Sky aren’t yet emboldened to challenge the new orthodoxy.

Seedtag and Nielsen’s ‘Building Consumers’ Connections Through Contextual’ report does a disservice to the existing literature, argues MediaCom UK’s head of planning.

The big question for Twitter is what sort of content will Elon Musk permit or promote on what increasingly looks like a personal plaything?

Evidence indicates that there’s plenty of opportunities for arbitrage remaining when using attention metrics.