More Opinion articles

Partner content: broadcasters and technology platforms are working to align and simplify access, thereby making it easier to buy across multiple channels.

Even the world’s biggest advertisers are now too small to lobby tech giants and it’s time we stopped pretending their open letters will lead anywhere

Yes, tech in media is a male-dominated field. But if you work hard and smart you can achieve a 50-50 gender split in your team, writes Merkle UK’s analytics practice lead

Search data shows we all want to save the planet, so long as we’re not worried about our health and the economy.

Consumer experience must inform a more human understanding of effectiveness, argues the international MD of Rakuten Advertising.

Raymond Snoddy assesses the modern-day influence of the British press following its universal outrage at the Prime Minister’s recent behaviour

Brands should aim to create shoppable moments within their existing plans and using test-and-learn approaches, writes Carat’s head of strategy

As pressure builds for brands to introduce net zero climate targets, are we doing enough to safeguard advertising as a driver for sustainable growth?

Start-ups are the same as any other brand in that they must meet a consumer need. But they need a better path to private equity-backed success.

The Ozone Project’s chief client officer examines two Christmas trends for consumers, publishers and advertisers across their portfolio.