More Opinion articles

Many advertising campaigns run on a permanent basis so that the brand is likely to be ‘front of mind’ for consumers. But this is profligate and increasingly unnecessary.

Bob Wootton looks at the latest developments in the quest for attention measurement and the thorny issue of payment terms

Denise Turner, research & insight director, Newsworks looks at the resilience of retail and how retailers could improve ROI via digital news brands

As BARB finally upgrades its audience reporting to include SVOD data, Dominic Mills looks at the changing dynamics of reach

ITV’s annual bash for advertisers was packed with memorable content – including some striking off-the-cuff moments – writes the editor.

Why are advertisers charged for unseen ads? Traditional metrics are becoming insufficient to track the performance of a campaign accurately.

Ray Snoddy observes the most recent decline of deference when reporting on the Royals as the BBC airs the first of a new two-part documentary

Apple’s ad business has the potential to become a major player, but advertisers should proceed with caution.

We all need to learn how to operate closer to ‘China Speed’, bringing new ideas to market more quickly, writes VMLY&R Commerce’s CEO

Nick Manning assesses what’s wrong with a digital landscape and why the advertising industry is hamstrung to fix it.