More Opinion articles

Strategy Leaders: Behavioural targeting on digital and TV avoids lumping together audiences based on ages and households where advertisers can customise the reach of their campaigns, writes Nina Franck.

Mike Follett reflects on what the new book from the foremost thinker on the Attention Economy can teach us about advertising – and life.

Please acknowledge where progress is being made and don’t ignore the initiatives that are changing the digital ecosystem for the better, writes the IAB’s chief digital officer.

We are only now beginning to regulate the negative manifestations of the internet. That mistake should not be repeated with generative AI.

Rather than be seen as a threat, many see AI as a potential useful tool that could help with creativity and workload.

NABS Trustee Amanda Pitt shares ways media and advertising companies can build more inclusive cultures to better support their employees’ mental health.

Fascinated by the idea of a booze-free or mindful drinking Cannes Lions? Whether you consider yourself a sober curious, mindful drinker or sober lush, this is for you. 

Anna Sampson explains why cross-functional skills are not only important for employees’ “squiggly careers” but for companies to retain diverse talent.

At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.

As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.