More Opinion articles

As long as brands continue to ignore ‘trust’ in their media planning, where is the incentive for this industry to become more trustworthy?

With this season’s Christmas parties being the first full celebrations in a long time there’s a fear and a danger of the inappropriate behaviour that might accompany them. 

How does attention measurement in media avoid the same fate as Google Glass or MySpace?

The debacle that is this Qatar World Cup reminds us that breaking trust with consumers wrecks a media company’s implicit licence to dazzle and entertain with fiction and spectacle.

Partner content: Kantar TGI has uncovered a mine of untapped potential for advertisers after analysing the impact of how collective identities disrupt age-based stereotypes.

Nick Manning discusses his recent column in which he argues advertisers can no longer be passive observers as their spending funds a media ecosystem which is suffering from a “crisis of trust”.

Major celebrities’ decisions to promote the Qatar World Cup are in the spotlight, but so are the streaming companies that seem so eager to feature them in softball documentaries, writes Stephen Arnell.

The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.

If brands are back, so too is brand management — judging by the events of this extraordinary month for media and advertising.

The media’s difficulty with reporting Brexit has reached a tipping point as the evidence of the damage done continues to accumulate.