More Opinion articles

Diageo’s 6% market share plan is reliant on marketing. Dominic Mills tells why it’s plausible, which is good news for media and creative

Maintaining profit means investing in new models of consumption, writes MediaCom’s strategy director 

Week in Media: Whether we work in the industry or not, media has become so influential in our everyday lives that we need more space for media training and education.

Partner content: The pandemic-induced boost in mobile consumption is here to stay, writes iQiyi International’s head of Southeast Asia ad sales

Publicis Commerce’s head of online marketplaces makes the case for how businesses should adapt their media approach during a supply-chain crisis.

Partner Content: Mail Metro Media has partnered with Lumen to conduct a major online project called Centre for Attention measuring attention rates, brand recall and purchase intent.

Has the spreading stench of sleaze scuppered Dacre’s Ofcom appointment,  asks Raymond Snoddy.

Bloomberg’s Arif Durrani analyses the progress and outcomes from the climate change summit in Glasgow

With more conscious planning and creative solutions, reducing the environmental impact of media planning doesn’t need to mean we compromise on effectiveness.

All the data shows both humour and ad effectiveness are in decline. But why is this happening, and how can we change it, asks Hearts & Science CSO Simon Carr