More Opinion articles

Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.

Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes, and reporter Jack Benjamin to discuss the latest results from Netflix and Omnicom’s recent acquisition of Flywheel.

Granular targeting, integration with the wider ad ecosystem and advanced measurement capabilities mean Amazon will be a formidable player, says Plug Media founder Chris Cochrane.

The culture secretary should be reminded that perception of bias is not the same as the real thing.

As mental health, wellbeing and a sense of belonging become priorities for new generations of employees, Spotify UK sales chief Ed Couchman delves into the power of leading teams with kindness.

The post-Covid economy is flat and stagnant, and yet media budgets are buoyant. This industry may be “winning the argument”, but there lies a danger within, writes the editor-in-chief.

Brands must experiment, take risks and make room for adaptive marketing, instead of replicating each other’s strategies, Aliya Rafiq Vaz argues.

Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.

The scandal is set to run and run, with more subplots to come, from the long-running public inquiry to the fate of some politicians — and the media needs to ensure coverage continues.

Mindshare’s futures chief, Sophie Harding, looks back on 10 years of trends forecasting and how this helps us make sense of the future.