More Opinion articles

Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?

One in five people in the UK are disabled: when is this industry going to wake up and join the handful of brands consciously including them?

Pushing your agencies to do more with less can come back to bite you.

Who’s funding ad fraud? Advertisers. And not just the “disreputable” ones – there aren’t enough of them to account for this.

Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.

Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.

Globe-spanning mega-IPs create genuine canvases for big, bold brand storytelling that has the guaranteed reach.

There may be moves afoot to make the state-owned broadcaster too unattractive to buy. But can Boris Johnson hang on long enough to push it through anyway?

In the latest of this digital media planning series, we’re going to examine testing.

TV advertising excels at delivering high recall and building brands, so why is ad spend flowing to digital?