More Opinion articles

Attention (as a metric) has moved to the Early Majority stage on the innovation diffusion curve, explains Prof Karen Nelson-Field

We risk increased regulatory pressure if we let the public’s trust in advertising slip, the Advertising Association’s CEO warns.

Verity Brown, MD of The Specialist Works explains how the agency is putting the physical and mental well-being of its staff above all else

Channel 4’s CEO argues that it can grow its impact and become even more of a catalyst for the health of the UK’s creative economy

The Covid-19 pandemic hasn’t gone away so why has media coverage been reduced to celebrity anti-vaxers amid relative silence? asks Ray Snoddy

My Wardour Street memento is an important reminder of how Soho has changed. But when it comes to hiring diverse talent, in some ways the spirit of Soho has been lost.

Tom diSapia, chief strategy officer EMEA at UM contemplates the balance between progress and the blind pursuit of personalised targeting

This week it’s back to the Fiver format for Dominic Mills, featuring insight and comment on things that have caught his eye

How should media agencies plan for a turkey of a Christmas? Simon Carr, chief strategy officer, Hearts & Science shares his thoughts

Can it be a coincidence that two consecutive MGOMD bosses left their media-owner jobs so quickly, asks the editor