More Opinion articles

While social media is efficient in driving reach, its effectiveness is limited.

An obsessive focus on targeting is holding advertisers back and damaging brands, writes the joint CSO at VCCP Media.

Consumers’ search and behavioural patterns can tell us a lot about what media planners and marketers need to watch out for.

The ASA is the key to trust, but so too are better and fewer ads, says Dominic Mills

Sexual harassment at work is going to return, so we need to create the environment where it gets reported and responded to appropriately, writes Jan Gooding

Kevin Brown, co-founder of Electric Glue discusses how a shift to viewability metrics could change the media business (almost) overnight

There must be change in leadership that enables all this talent within social media companies to build something better, writes the editor

Starcom’s managing partner has ideas for how to address the slow adoption of agile working across the media industry

If you’re the one who decides to put your head above the parapet, be prepared that you might get your head shot off.

Attention (as a metric) has moved to the Early Majority stage on the innovation diffusion curve, explains Prof Karen Nelson-Field