More Opinion articles

Wavemaker’s Emily Fairhead-Keen looks at driving value through peripheral experiences in a cost-of-living crisis.

Casual games have become an important segment of the gaming market, reaching a wide audience across all ages, genders, and education and income levels.

Stephen Arnell plots the drawn-out demise of Jeremy Clarkson following ‘that column’ at the end of last year

The media needs to rethink its funding model if public interest journalism is to survive.

Now is the time for change, urges Nina Franck.

Can AI-enabled tools help to provide suitability at scale on social platforms?

MediaCom’s head of planning states the case for relevance as an antidote for the debate around the benefits of personalisation.

Progress is being made in programmatic reporting that should, ultimately, lead to progress in trading methods and thence to delivery and performance.

With a memoir in the works and a much touted leadership return, it may be up to Parliament’s Privileges Committee to stop the Johnson juggernaut.

With FAST platforms cashing in on US audiences, Nick Swimer asks why free ad-supported streaming TV has been slow to infiltrate UK CTV planning