More Opinion articles

Relaunches still come with a degree of risk and not all work out as planned, warns Hearts & Science’s UK chief strategy officer.

It seems absurd to counter our dwindling attention span with the instruction to ‘make more stuff’, writes Mindshare’s strategy partner.

Our industry loves acronyms but agencies, media planners and brands are all becoming lost in this alphabet soup, warns Samsung Ads’ UK head of sales.

Mediatel Connected head of research Anne Tucker digs a little deeper into RAJAR’s most recent radio listening analysis, and finds it’s clear we’re still a nation of radio lovers.

At a time when most big companies are still run by men, it is more critical than ever that we do whatever is necessary to hold on to talented women in media, warns the The Village’s co-founder.

Three growth engines are profoundly reshaping the market luxury market, which is driving spend on outdoor media, writes Mediabridge’s co-founder.

Green brings 30 years of experience in the advertising and cultural sector to the role, where he will lead the IPA’s Effectiveness Pillar.

Strategy Leaders: Behavioural targeting on digital and TV avoids lumping together audiences based on ages and households where advertisers can customise the reach of their campaigns, writes Nina Franck.

Mike Follett reflects on what the new book from the foremost thinker on the Attention Economy can teach us about advertising – and life.

Please acknowledge where progress is being made and don’t ignore the initiatives that are changing the digital ecosystem for the better, writes the IAB’s chief digital officer.