More Opinion articles

We are seeing a trend where chief people officers are being given responsibility for defining a company’s purpose. Advertisers and media brands need to task the right people with making meaningful change happen, writes Jan Gooding.

Advertisers must seek stronger protections and shout from the rooftops for regulators to make ad fraud an urgent priority.

As the UK networks release their holiday season schedules, Stephen Arnell asks: ‘was Christmas Telly better in the olden days?’

You’re likely not being held back by lack of creativity or ideas. A lack of innovation is usually down to three types of systematic failure.

The tech giants could belatedly be persuaded to take their responsibilities as publishers seriously, but only if there are laws backed up by large enough fines.

As long as brands continue to ignore ‘trust’ in their media planning, where is the incentive for this industry to become more trustworthy?

With this season’s Christmas parties being the first full celebrations in a long time there’s a fear and a danger of the inappropriate behaviour that might accompany them. 

How does attention measurement in media avoid the same fate as Google Glass or MySpace?

The debacle that is this Qatar World Cup reminds us that breaking trust with consumers wrecks a media company’s implicit licence to dazzle and entertain with fiction and spectacle.

Partner content: Kantar TGI has uncovered a mine of untapped potential for advertisers after analysing the impact of how collective identities disrupt age-based stereotypes.