More Opinion articles

But how do you actually identify areas for incremental gains in your performance media and act upon them?

Mediatel Events’ recent Future of TV Advertising Global showed the extent of audience and media fragmentation and made the case for more collaboration.

From changing government regulation to the passing of the Queen and the sale of Twitter to Elon Musk, to say 2022 has been an eventful year in media and the world more generally would be an understatement. 

It’s hard to read incredibly positive things about TV advertising and yet be compelled to argue with them, but sometimes you have to, says Thinkbox’s Matt Hill.

Sometimes it’s the small incremental changes, rather than the big steps, which contribute most to success. But how does this work in practice?

As the Musk-Twitter media circus continues, major international news organisations should be planning a rescue package for when the curtain finally falls.

The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.

Throughout 2022, The Media Leader has fielded exceptional opinions and perspectives from a number of columnists, industry veterans, and fresh voices.

From returning to the new normal, changing ownership of tech giants and grim forecasts, Bob Wootton outlines his media standouts for this year.

Data from Lumen and TVision’s attention panel reveal how much people’s eyeballs have been as glued to World Cup ads as they have been to World Cup matches.