More Opinion articles

Find out the Top 20 branded content campaigns of all time ahead of their release at Cannes Lions this week. Electric Glue co-founder Simon Orpin argues they underscore that the role of media is to liberate great creative ideas.

Channel 4’s executives could have left as saviours after privatisation was called off. Recent blacklashes over pay and cuts now risk tarnishing their legacies.

Strategy Leaders: All elements of the media landscape provide different encounters and they offer something different, writes Wavemaker UK’s head of video.

Media agencies should become more like management consultants , focussing on the ‘why’ rather than the ‘how’.

Senior content manager Sam Tidmarsh unveils the vision behind the 2023 edition. If Media 2.0 is defined by the emergence of the Internet and digital technologies, what defines the next era?

This year’s Champions League Final was again broadcast freely on YouTube. Total viewing was down, but what we’re learning through innovation is expanding all the time, writes the CEO of Barb Audiences.

Who will emerge to buy The Telegraph and The Spectator, and what will it mean for one former columnist and editor, asks Raymond Snoddy.

Retail media seems to be the “new shiny channel” on the media scene, but what really is it, what could it do for media planners and how can we learn from mistakes made with programmatic? 

Good-Loop’s head of investment and sustainable media makes the case for how brands can cut carbon emissions from ad campaigns without affecting cost or performance.

Sky’s group lead of anti-piracy advertising argues that we have the technology to identify sites engaged in illegal activity but there are two things that are holding us back: money and accountability.