More Opinion articles

Jobs: With fewer jobs this year and bigger competition for what’s available, you’re going to need some new job hunting tricks to add to your arsenal, writes Kirstie McDermott.

Trying to succeed as a mother in the media industry is like trying to put a seatbelt on a swarm of bees. What are we going to do differently, asks Nicola Kemp. 

Is it time to wean TV commissioners off the (mainly) boys club and cast the creative net a little wider, Stephen Arnell asks.

In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.

Simultaneous cinema and OTT releases, progressive product placement and the metaverse — Omnicom’s Phil Rowley predicts what we can expect from the new James Bond.

Hearts & Science’s chief strategist explains how moving attention away from the mainstream is valuable for brands, and shares six strategies to build regional diversity.

Partisan coverage of Trump’s indictment and Brexit’s impact on travel may appeal to the faithful, but not necessarily attractive audiences for advertisers, writes Raymond Snoddy.

This industry has award-winning creativity in spades, but it has to go hand-in-hand with a responsible approach that demands shared standards as a given, writes the IAB UK CMO.

UK Stop Ad Funded Crime’s (UKSAFC) Ian Moss outlines how stakeholders in programmatic advertising can and should address the “moving target” of systemic ad fraud in the system. 

My recent experience of an online marketing tactic shows the negative impact of chasing numbers ahead of the quality of context and effectiveness.