More Opinion articles

Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.

News desks should be looking for a new generation of endangered “media” editors and correspondents to report from the front line.

When choosing your mix of media channels for your campaign, considering highly relevant context as well as the reach and size of the screen is crucial.

The reality is consumers’ demands of brands, experiences, media, and privacy have changed, and we need to change with them.

How can we interrogate our media planning and buying to embed DEI principles into campaigns all year round? 

OOH has transformed into a high impact, tightly targeted, accountable way for brands to influence audience behaviour more effectively than the majority of alternative channels.

Marketers should be assessing how they can fine-tune site management, server choices, and digital operations for greater green good.

Partner content: As the war on talent rages on, higher salaries aren’t the only thing tempting employees to switch jobs.

As ITV partners with Twitter: ‘Who sups with the devil should have a long spoon’…

There is a risk that women, once again, will be excluded from key conversations made in the office.