More Opinion articles

Mihir Haria-Shah, head of broadcast at media agency Anything Is Possible, reflects on the lessons we can learn from digital advertising’s past to make for a brighter future in the world of TV

Dominic Mills marks Nick Clegg’s homework and stamps ‘could do better’ on Vodafone’s latest creative

Digital out of home’s transition to audience-led selling provides opportunities for media owners says Natalia Escribano, CCO at VIOOH

Ray Snoddy analyses the findings of the Government Select Committee report into the future of public service broadcasting

Why should we address D&I in marketing? Kevin Sharpless, head of marketing, EMEA, Bloomberg Media offers answers

Advertisers should plan for the next phase of e-commerce: the decentralised approach, says Lawrence Dodds, client director at UM London

ISBA’s head of media Bobi Carley discusses both personal and professional progress around diversity and inclusivity 

Dominic Mills looks at what it would take to put attention back at the heart of media planning and buying strategies 

Emma Newman, CRO, EMEA PubMatic talks through three ways of defining strategy for scalable audience addressability

Sponsored content: Simon Creasey, CMO at Le Col describes how the cycling clothing brand has managed to drive media campaigns during lockdown with unique creative