With more conscious planning and creative solutions, reducing the environmental impact of media planning doesn’t need to mean we compromise on effectiveness.
Showing 1561-1570 of 5,369
More Opinion articles
All the data shows both humour and ad effectiveness are in decline. But why is this happening, and how can we change it, asks Hearts & Science CSO Simon Carr
Greater diversity of thought is critical to the future of media strategy, warns Havas Media Group’s CSO.
Brands need to act now to harness the conversion opportunity from “Wow Right Now” strategies.
Jan Gooding states the case for re-emerging from behind the screen and returning to workplace environments.
Partner Content: As the influencer marketing industry matures, influencer contracts are becoming more commonplace.
Bullish performances from more traditional networks and broadcasters is good news for both the industry and Dominic Mills’ shares
Partner content: broadcasters and technology platforms are working to align and simplify access, thereby making it easier to buy across multiple channels.
Even the world’s biggest advertisers are now too small to lobby tech giants and it’s time we stopped pretending their open letters will lead anywhere
Yes, tech in media is a male-dominated field. But if you work hard and smart you can achieve a 50-50 gender split in your team, writes Merkle UK’s analytics practice lead