More Opinion articles

If Facebook can’t even sort out its current problems, what hope is there really for the metaverse vision, asks the editor.

The role of ‘distinctive assets’ or ‘fluent devices’ is a critical foundation stone in improving the effectiveness of advertising, writes Ebiquity’s UK MD.

Raymond Snoddy applauds Channel 4’s climate-change coverage. But would privatisation have altered its approach?

Nikki Cunningham went from not knowing when her birthday is to being back to business in four months. But her recovery was nowhere near as far along as she’d thought.

After reviewing many contracts between advertisers and media agencies over the years, there are five areas that are often overlooked, not checked or are missing completely.

Ads in one medium work harder if they are primed by previous ads, explains the MD of Lumen Research

Strategy Leaders: Doing nothing is not an option and solutions must be found by developing new approaches, Nick Manning warns.

Radio’s growing reliance on voice assistants has the potential to be a significant threat, warns Bauer Media Audio’s Paul Keenan.

Demand Science’s president internationa looks at the importance of data for the evolving role of sales and marketing

The anti-consumption narrative is spooking our industry. The best response is practical action to reduce carbon, writes the editor