More Opinion articles

Hateful hit-pieces in newspapers are nothing new, but who gets the most out of behaving the worst when newsbrands appear to go after celebrities?

Stephen Arnell reveals who gets gifts and grief in Telly Land for their exploits this year…

The brand’s excellent Christmas campaign got me wondering what three words my friends in media would use to describe the state of play as we leave 2022 behind.

Budgets for research and experimentation in emerging platforms might now face the chop, warns Omnicom Media Group’s chief market analyst.

Davids are disruptive and agile; Goliaths can crowdsource insights, provide stronger measurement, and bet big on traditional advertising.

The bots have been a long time coming — whether they have been called that or not.

Thanks to advances in technology and innovation, advertisers can leverage out-of-home in their campaigns on a shoestring budget. Here’s how.

Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce.

In the lead-up to the Festive Season, it’s inevitable that many of us will look back on the past year and compare our lives today with the challenging and anxiety-inducing lockdown events of a year ago. 

Measure, don’t market, for two years unless you have demonstrable results. This is precisely what John Lewis did with ‘The Beginner’.