More Opinion articles

We are being treated like children over climate change. Is 41-degrees enough to change attitudes in media and culture, asks the editor.

With the slow-motion departure of Boris Johnson, has Channel 4 dodged the privatisation bullet?

‘Good enough’ is not an option over excellence. It’s time to graduate to the next level, writes Prof Karen Nelson-Field.

But now there is light at the end of the tunnel as the streaming service looks to add advertising to its platform.

The path to improvement is clear: focus on in-target groups.

Newspapers editors’ judgement proved to be spectacularly wrong and out-of-touch about Boris Johnson’s unpopular leadership.

Partner content: Our industry is a perfect breeding ground for imposter syndrome and the confidence gap.

Artificial intelligences are creating unusual ideas – and we need that unique thinking, writes Simon Carr.

Trading media on reach, viewability and view-through metrics has no consideration for advertising clutter, argues Mediahub’s Erfan Djazmi.

Think about the channels and formats which allow targeting the maximum target audience, in relevant context, with as much screen coverage and ear time as possible.