More Opinion articles

Strategy Leaders: At a time when even the most popular TV shows struggle to attract audiences of over 20 million, brands need to be creative, writes EssenceMediacom’s head of creative strategy.

Bad digital measurement tactics are everywhere, and they need to be reconsidered using common sense.

Did the UK’s newspaper coverage of the Coronation boost circulation or was it out of touch?

The Media Leader Jobs: Voluntelling is especially common in the media and creative industries, where budgets are tight and teams often stretched beyond capacity to begin with.

Clients want tried and tested. Twitter is too testing and tumultuous.

Media should not be a platform to sell cheap and reach large, but nurture a quality environment that benefits advertisers, publishers and consumers, writes Initiative’s UK CEO.

The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.

We are in danger of breaching the unspoken contract with our audience that we will co-fund media in return for licence to communicate on advertisers’ behalf, warns Laurence Green.

Any brand who manages to move, astonish, entertain, or amuse a crowd in a cinema environment benefits exponentially, writes Jan Gooding.

The investigation into Richard Sharp has highlighted not only how public appointment process should be reformed, but what happens when you get too close to Boris Johnson, writes Raymond Snoddy.