More Opinion articles

Newspapers editors’ judgement proved to be spectacularly wrong and out-of-touch about Boris Johnson’s unpopular leadership.

Partner content: Our industry is a perfect breeding ground for imposter syndrome and the confidence gap.

Artificial intelligences are creating unusual ideas – and we need that unique thinking, writes Simon Carr.

Trading media on reach, viewability and view-through metrics has no consideration for advertising clutter, argues Mediahub’s Erfan Djazmi.

Think about the channels and formats which allow targeting the maximum target audience, in relevant context, with as much screen coverage and ear time as possible.

Partner content: Minai Bui addresses four issues around the future of connected TV. 

Brands must create inclusive, immersive worlds for their customers to win in the new metaverse marketing paradigm.

Brands and advertisers should think carefully about integrating retail media into plans going forward, argues Johnston.

TV data allows agencies to better understand customers’ behaviours, motivations and desires.

As the annual TV festival approaches, Arnell explains how the more things change, the more things stay the same.