Partner content: Extending reach beyond linear TV and into streaming sounds expensive, but if done correctly, it can potentially be highly cost-effective, writes Kristian Claxton, head of engagement at Finecast.
Showing 1841-1850 of 5,297
More Opinion articles
While it has certainly been a uniquely difficult year, 2020 is closing on a high, writes Raymond Snoddy.
Nick Manning goes in search of the truth but finds only conspiracy theories, unreliable source material and deceptive content
Bob Wootton assesses where we are at the end of the year and discusses new start-ups and a new medium with an unfortunate acronym.
Dominic Mills offers his year in review, as he celebrates re-invention whilst considering what would be ‘useful’ about the year ahead.
The Kite Factory’s MD James Smith looks at how subscription services have fared during the Covid-19 pandemic.
MullenLowe Group’s senior strategist, Fran Griffin, reveals the thought process behind the agency’s most recent recruitment campaign for the NHS.
The days of annual media planning should be behind us, argues Kantar’s Hannah Walley, as she analyses the 2020 strategies of Christmas advertisers.
The trouble with big picture consultations, as Ray Snoddy argues, is that they stir-up headlines for bad ideas and hide the all-important recommendations.
Partner content: Radiocentre’s planning director Mark Barber explains the significance of a new Ebiquity study, which reveals which media are most valuable for building brands during uncertain times.