More Opinion articles

Advertisers need to be clear on their strategies before jumping on the shoppable media trend, argues Lawrence Dodds, client director at UM London.

Dominic Mills reneges on reviewing a new batch of Christmas ads to heap praise and scorn on two very different organisations.

In times of change re-evaluating existing partnerships is crucial, argues Analytic Partners’ associate vice president Kevin O’Farrell.

With news of a Covid vaccine sweeping the front-pages, Ray Snoddy urges the media to consider the wider picture and use its influence for good

Nationwide Building Society’s head of media Chris Ladd, outlines the steps taken for the brand to start feeling proud of its diversity and inclusion strategy

What does BARB think of ISBA’s new cross-media measurement initiative, and how will the audience research body’s progress in measuring the viewing of online video affect the future of the project? CEO Justin Sampson explains.

Dominic Mills is dreaming of the right Christmas as he begins his annual review of the festive ads.

Partner content: PubMatic’s CRO Emma Newman evaluates the difference between a good supply-side platform and an excellent one.

With the U.S election result hanging in the balance, Ray Snoddy assesses the media divide between facts and falsehoods

Matt Hill, Thinkbox’s research and planning director, looks at whether advertising’s future is short form.