Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy – and investors and policy makers should honour this fact.
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Following the ICO’s report into real-time bidding, the IAB’s Christie Dennehy-Neil explains what the sector must do next.
From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.
Sponsor content: Influencers have taken a real battering in the media recently – and to be honest, they deserve it.
Stephen Broderick shares six principal steps advertisers can take to ensure that their digital media budgets are less vulnerable to fraud.
How can we talk about responsibility in advertising if we don’t tackle the reality of a media ecosystem that hounds women to death, asks Nicola Kemp.
What has always been Coke’s brand positioning has now morphed into today’s must-have ‘brand purpose’ – and the business has fallen victim to the fad.
The top job at the Beeb can only go to a masochist in search of full-time flagellation, writes Stephen Arnell. So who is likely to throw their hat in the ring?
Sponsor content: Taking simple steps can take an advert from noise on a web page to thumb-stopping content in just a few seconds, writes Amy China Wire, Head of Teads Studio UK.
Newsworks’ insight director Denise Turner talks about her judging experience at this year’s Mediatel Media Research Awards.