More Opinion articles

There is now an opportunity for brands to use messaging to shape future consumer purchasing behaviours, writes Kinetic’s Jennie Roper.

There can be few things as important to a brand as its name, iconography and heritage, writes Jan Gooding – but at what cost?

New content from Led by Donkeys exposes the UK media’s failures to confront the lies, avoidances and circumlocutions of ministers, writes Ray Snoddy

As we approach the fourth anniversary of the ANA’s prescribed solutions to media transparency, Nick Manning looks at how things have changed.

Partner content: Connected TV is arguably the most complicated advertising ecosystem out there, writes PubMatic’s Jonas Olsen. Here’s what needs to change

Dominic Mills sees the positive side of a dip in agency new business, reflects on the raison d’être for a combined PSB ad and considers his next car.

Partner content: LiveRamp’s Jason White explores how publishers can develop a first-party authentication strategy that will deliver value for consumers, publishers and marketers alike.

Kantar’s Mark Inskip explores the explosion in digital behaviours fuelled by lockdown.

TVSquared’s Marlene Grimm looks at three mature TV markets – the US, Australia and the UK – and explains what marketers need to know when investing ad budgets on a global scale.

With media job losses escalating and little help from government, isn’t it time to plan for the future of grassroots journalism, asks Ray Snoddy?