What does BARB think of ISBA’s new cross-media measurement initiative, and how will the audience research body’s progress in measuring the viewing of online video affect the future of the project? CEO Justin Sampson explains.
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Dominic Mills is dreaming of the right Christmas as he begins his annual review of the festive ads.
Partner content: PubMatic’s CRO Emma Newman evaluates the difference between a good supply-side platform and an excellent one.
With the U.S election result hanging in the balance, Ray Snoddy assesses the media divide between facts and falsehoods
Matt Hill, Thinkbox’s research and planning director, looks at whether advertising’s future is short form.
Fran Quilty, co-founder and CEO at Conjura, explains how ecommerce is disrupting the way consumers make major purchasing decisions.
Partner content: Is direct mail really the way to grab the attention of young people, as Rory Sutherland claims? JICMAIL’s Ian Gibbs delves into the data to find out
In advance of Mediatel’s Future of Brands: Ecommerce this week, MediaHub’s UK CEO Danny Donovan assesses how the four corners of commerce impact our everyday retail behaviour.
Should WPP pay bonuses? Is Google a friend or foe to high street retail? Dominic Mills answers the issues of the week.
All Christianne Wahl from VidMob wants for Christmas this year is for creative and media to unite in time for the festivities