Unless handled correctly, the inevitable decentralisation of talent could cause more harm than good, writes Luke Smith, CEO of digital marketing agency Croud.
Showing 1861-1870 of 5,301
More Opinion articles
Partner content: Comscore’s CEO Bill Livek looks at how measurement is evolving to fit the next generation of media.
Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2
It’s time for media auditing to be turned on its head, writes Jamie Venerus, founder of Beta Firinn.
Dominic Mills discusses the range of industry business models and despairs at another survey about lack of trust in advertising
Partner content:If you’re facing stretched budgets and research cutbacks, you’re not alone. Savanta’s Julian Dailly explains how to build knowledge efficiently to make business critical decisions in the current climate.
After Channel 5’s Maria Kyriacou opened this week’s VLV Autumn Conference, Ray Snoddy assesses its place in the corridors of public service broadcasting
Lizi Zipser, director of global strategy & insights at values-driven agency Blue State, explains how some charities are successfully adapting their paid media programmes to a new digital-first world.
Marketers are in the unique position to clear up their own mess so that within five years, they can be judged on their legacy, says Jan Gooding
Partner content: Impact’s Owen Hancock looks at how a partnership between agency, brand and platform helped online mattress brand eve Sleep scale its ecommerce offering.