More Opinion articles

Tom Laranjo, MD at behavioural planning agency Total Media, gets to the bottom of the human behaviour behind the headlines

Ray Snoddy questions the return of on-screen Americanisms as Netflix and Disney + battle it out for streaming supremacy

Route Research’s CEO, Robert Ray states the case for industry-wide investment in independent OOH data

Danny Donovan, UK CEO at Mediahub considers advertising’s class divide in the wake of the All In Census

Luke Willbourn, chief client officer at Talon Outdoor, explains why the out of home advertising industry is feeling positive about 2021.

Jan Gooding questions why adverts clearly aimed at elderly consumers would choose to use such absurdly youthful models.

Dominic Mills wonders where Unilever’s decision to ban the word ‘normal’ leaves people like him

Is it right for brands to be framing serious discrepancies as light-hearted social content? Blue State’s London managing director, Hannah Johnson, takes a look.

Ray Snoddy wades into the fall-out caused by Meghan and Harry’s on-screen interview with Oprah Winfrey

Mary Keane-Dawson, group CEO of influencer agency TAKUMI, explains why there is such a buzz around one of the newest social media platforms and the potential opportunities for brands to get involved.