More Opinion articles

Some TV series could benefit from a remake, but others definitely couldn’t.

We need curated, scalable media buys for podcasts. The market shouldn’t have to wait too long for this to become reality, writes Octave’s chief revenue officer.

Murdoch drops support of Trump in the US, but what does he have in store for the UK leadership contest?

There has never been a more important time to stay attuned to your customers through a flexible research approach.

Advertisers want long-term partnerships and are concerned about the ‘missing middle’, but are broadcasters strong enough to face down Big Tech, asks the editor.

Advertisers need to find smarter solutions to harmful content and online risk or miss out on monetizable content.

Brands need to go back to their core utility to find their higher purpose or risk becoming irrelevant.

The marketing generalist is in high demand as SMEs and start-ups rebuild their marketing and communications function

Inflation is partly to blame, but so is the limited appeal of generously-budgeted dramas aimed at small part of the global market.

With conversations about the menopause rising up the agenda, we need to work harder to recognise the value that midlife women bring to businesses.