You can’t dispute the growth of CTV, says David Barker, SVP of global commercial partnerships at Samba TV. But where are the advertising opportunities?
More Opinion articles
Dominic Mills looks at Apple’s App Tracking Transparency and asks if George Clooney needed the dough when he signed-up to a Warburtons ad
The IPA, IAB UK, ISBA, and AA outline CAP’s self-regulatory alternative to the online HFSS ban and respond to Bob Wootton on industry lobbying
Visha Naul, director of business marketing, EMEA, at Pinterest discusses the power of positivity
Football’s future will rely on partnerships between digital and traditional media, says JOE Media’s Liam Harrington
Let’s get marketers back doing what they love – creative campaigns, says Ben Murphy, UK MD at Quantcast
Ray Snoddy predicts what to expect from the news channel GB TV when it finally launches later this year
Bob Wootton reflects on failed lobbying and suggests stronger rhetoric from an industry not being listened to over the HFSS ad ban
Phil Smith, director general at ISBA, discusses Enders Analysis’ findings into the future of TV advertising and his trade body’s mandate to examine the broadcast trading environment
Bob Wootton discusses effective creativity, the return to office-based work and some of the movers and shakers ruffling industry feathers