More Opinion articles

Spending on subscription services jumped more than 50% in lockdown, but is there still more to play for? Hearts & Science CSO Simon Carr looks at the evidence.

Collaboration is needed more now than it has ever been before, writes Havas Media Group’s chief strategy officer.

Partner content: You need to tell your story and showcase your employer brand.

It’s a tremendous opportunity, but there are inherent trading risks that come with buying World Cup in the run-up to Christmas.

Stability matters in these tumultuous times, and it’s up to leaders to help keep their people afloat, writes UM London’s CEO.

Dominic Mills looks at the ANA’s study into industry waste and Kantar’s effectiveness findings, which puts Aldi’s Christmas ad at the top of the tree

The endgame must not be for two or three companies to control all advertising spend, writes the editor.

The IPA’s director-general reflects on the industry’s progress during a very difficult year, marked by the crises of climate change and talent shortages.

Magnetic’s Spark conference encompassed everything from the danger of quantification bias to the changing opportunities for publishers and advertisers with the cookie’s demise.

Raymond Snoddy looks at those sporting occasions protected for free-to-air television by legislation that hasn’t changed in almost 24 years