The Open Web is getting smaller, despite what we were told. The smartest advertisers will work out how to use the best parts.
Showing 1831-1840 of 5,745
More Opinion articles
Professor Karen Nelson-Field explains there is more to active attention seconds, with more complex shapes and patterns that impact outcomes.
Why did it take so long for mainstream media to pick up the Post Office scandal, asks Ray Snoddy.
Across multiple categories, brands are starting to look and sound the same. Strategist Simon Carr looks at the curious reasons behind the trend, and how to change it.
Which roles in media have the best salaries?
No one wins if you keep fighting an internal competition. It derails from the actual challenge at hand.
We will never ‘solve’ attention, or advertising. But we can learn more by acting in the world than by merely observing it.
Exciting things are happening in audio but only one in every £10 spent on radio is digital. Are things about to change, asks the editor.
As Jamie Oliver ends his ‘golden handcuffs’ deal with Channel 4, is the erstwhile Naked Chef likely to find riches in SVOD land or is a return to terrestrial inevitable?
Weekly shows were the norm until Netflix came along and disrupted the model. But have we now reached peak binge?