MullenLowe Group’s senior strategist, Fran Griffin, reveals the thought process behind the agency’s most recent recruitment campaign for the NHS.
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The days of annual media planning should be behind us, argues Kantar’s Hannah Walley, as she analyses the 2020 strategies of Christmas advertisers.
The trouble with big picture consultations, as Ray Snoddy argues, is that they stir-up headlines for bad ideas and hide the all-important recommendations.
Partner content: Radiocentre’s planning director Mark Barber explains the significance of a new Ebiquity study, which reveals which media are most valuable for building brands during uncertain times.
VCCP Media’s executive chair, Marie Oldham, outlines the key effects Brexit will likely have on consumers and how media planning will need to change as a result.
After seeing the UK’s supermarkets unite in an alliance against racism, Jan Gooding questions why any brand would not choose to unleash their inner activist in 2021.
When supermarkets were given a golden opportunity to match actions to words, some of them simply flunked it, says Dominic Mills
Partner content: John Litster, managing director at Sky Media, considers the need for simplification in media and calls on the industry to start making a change.
With the call to break up the duopoly drawing increasing support, Smart AdServer’s Pierce Cook-Anderson considers how the digital advertising industry might be affected.
Ray Snoddy signals the start of Facebook News in the UK as a positive move but raises societal concerns on what else the tech giants are up to