More Opinion articles

Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner – but how possible is it?

Partner content: Exploring the audio revolution at Tuning In by Radiocentre

Attention Revolution: As we build an attention-based audience measurement category, guiding rules around data quality must be followed.

Passions matter for consumers and tapping into them delivers better outcomes for media owners and advertisers.

The better a service or product advertised in a video game fits the environment and experience of the gamer, the higher the message resonance.

BARB’s CEO reflects on the progress it and Project Origin have made without the participation of the online platforms.

Acceptance of Serota’s review findings could change the internal culture of the BBC to make it more robust and defensible, believes Ray Snoddy

Partner content: Fragmenting TV audiences means new challenges for marketing insights. Our data comes directly from agency invoicing and planning systems, writes the CEO of SMI

If brands looked to truly champion sustainable commerce by engineering sales around second and third owners, they could help consumers do their bit for the planet while unlocking further revenue streams.

Bob Wootton examines the Sky Glass TV and discusses complementarity and access with the future of the licence fee and FM radio.