More Opinion articles

With large brands and agency networks bogged down in procurement-led media reviews, the independents and challenger brands are leading on innovation, argues Ed Cox, MD at Yonder Media

The former VP of EMEA and multi-market sales at Spotify, Marco Bertozzi guns down the idea of host reads and believes the podcast industry should think scale instead

Dominic Mills looks at what’s on the menu for ITV’s lunch, gets a thirst for Carling Black Label and asks what we’d sacrifice for a cheap bomber jacket

For radio and podcast advertisers, paying closer attention to how people felt during the past year was vital, says Global’s Katie Bowden

The European Super League was a reminder of consumer power and what happens when business leaders become disconnected from their customers, says Jan Gooding

Ray Snoddy hails the determination of journalist, Nick Wallis in ensuring that the scandal enveloping the Post Office reached the mainstream press

Nick Manning looks in-depth at the recent Enders Analysis report into TV advertising and asks what measures can be taken sooner rather than later

Navigating brand risk remains a top priority, so what’s next for digital ads? Nick Morley, EMEA MD at Integral Ad Science offers answers

Dominic Mills wonders if vowel-free branding will catch-on and why trade bodies bother drawing their own conclusions from meaningless surveys

Raphaël Rodier, global chief revenue officer at Ogury details the opportunities for mobile advertising and how to evolve for the changing landscape