More Opinion articles

Attention science tells us that attention is for selection for action: it’s about keeping us alive, writes Mike Follett.

Covid seems to be the crisis our media is determined to ignore, writes Raymond Snoddy.

Should you incorporate QR codes in to your campaigns? Ben Hope looks at the good, the bad and the ugly with QR codes in OOH campaigns. 

Testing shouldn’t be a ‘nice-to-have’ — it should be an intrinsic part of your media plans with protected time and investment.

Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.

We are being treated like children over climate change. Is 41-degrees enough to change attitudes in media and culture, asks the editor.

With the slow-motion departure of Boris Johnson, has Channel 4 dodged the privatisation bullet?

‘Good enough’ is not an option over excellence. It’s time to graduate to the next level, writes Prof Karen Nelson-Field.

But now there is light at the end of the tunnel as the streaming service looks to add advertising to its platform.

The path to improvement is clear: focus on in-target groups.