More Opinion articles

Premium insights into consumers’ viewing preferences are essential for successful results.

TV broadcasters’ desire to produce a drama about current events too often sacrifice depth and veracity for a ‘quick-hit’ stunt. 

Bringing back Big Brother could prove a smart move for ITV if it can create an overall package that bring back older viewers while capturing a new audience.

The overwhelming favourite to be the UK’s next Prime Minister will keep attacking the media to cover up her mistakes.

Brian Cathcart reveals how Boris Johnson’s government channelled millions to mainly wealthy, pro-Tory newspapers in the Covid crisis, secretively, without due process.

If you feel that you’ve become stuck in a career rut there are a few things you can do.

Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness, writes Thinkbox’s research and planning director.

Christians don’t just spend money at Christmas. Why would you assume LGBTQ+ people only buy products during Pride month?, asks UM’s strategy chief.

Vice have discovered that today’s daring young rebel will always be tomorrow’s embarrassing old coot.

Think about how you as a brand can help. Do not think about how you can sell.