More Opinion articles

What will it take for the ad industry to settle upon a common measurement language, asks Tead’s Caroline Hugonenc

YouTube might think it is “remaking TV”, but its strategy is missing a crucial component, writes Dominic Mills – plus: VW’s misleading ads cause more headaches for the car manufacturer.

As the IPA publishes its latest Bellwether Report for Q1 2016, senior figures from around the industry react to the results.

Data insights are important, but which algorithm ever said a Gorilla should play the drums to sell chocolate, writes Simon Daglish

There’s no doubt about it, computers will eventually start making creative and strategic decisions, writes VisualDNA’s Jim Hodgkins.

Did the press enter into a Faustian pact to ensure favourable regulation from Government? Raymond Snoddy asks why newspapers failed to bite when given a very juicy story.

Content creators who understand how to design experiences on the new VR canvas are set for a very bright future, writes Start Group’s Marc Lamothe.

The relationship between agencies and start-ups is a messy world where pockets of good practice are outweighed by the bad, writes Dominic Mills.

Heather Andrew, CEO of Neuro-Insight UK, explains the neuroscience behind the enduring popularity of magazines brands.

Based on a chapter from the new book What Price Channel 4?, Raymond Snoddy reveals details about a radical, but failed plan concocted by the Secretary for Culture, Media and Sport.