It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.
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John Lowery shares evidence that shows how ‘Millennials’ is not a meaningful marketing segment.
The ad industry would love Sir Martin Sorrell to reinvent the agency model around collaboration and transparency, but Henry Daglish believes we’re more likely to see the birth of a mini WPP.
Rapport’s Paul Sambrook tells Infectious Media programmatic definitely isn’t the only buying and selling methodology fit for a digital age.
The initial Murdoch-Disney musings came over a glass of wine – it might now be wise for Disney and Comcast to have a drink together before a bidding war intensifies, writes Raymond Snoddy.
Major structural changes need to be made if out-of-home is to reap the digital rewards on offer, writes Dan Larden.
The recent travails of WPP have tarnished Sir Martin Sorrell’s business reputation, writes Dominic Mills. The launch of S4 Capital offers the best chance he will get for rehabilitation.
Senior male execs have been mysteriously disappearing in adland – it’s crucial for women to fill the gaps, writes 23red’s Jane Asscher.
Mathias Upton-Hansen charts new trends in the creative industries.
A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP’s Simon White – don’t miss out on opportunities due to misguided fears…