Ahead of this week’s Future TV Advertising Forum, BARB’s Paul Smith explains why establishing the right metric for measuring viewing behaviour online is so important.
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New research finally reveals how Volkswagen, as a premium brand, has been impacted by the emissions scandal. Good luck advertising their way out of this one, writes Dominic Mills.
As 2015 draws to a close, Sky Media’s Jamie West reflects on TV’s crowning achievements and current challenges – and gives his thoughts on what next will have in store.
If you’re going to charge £3.99 to a young readership that may not be flush with cash, you need to offer something unique – not content that can freely be found elsewhere, writes Chris Blackhurst.
The Culture Secretary can huff and puff with his Charter Review, but some decisions look like they are now being made above him.
After the Sun’s U-turn on its paywall policy, is it time for other publishers to be more open-minded about current monetisation strategies, asks Tim Greatrex, founder of Rezonence.
The latest brand league table has been published and Dominic Mills is not impressed.
While most likely considered a hindrance for the general population, the increase in the average time it takes to get to work is great news for mobile and out-of-home, writes Route’s James Whitmore.
On the information superhighway, advertising has often become a road-block, rather than a roadside billboard to be admired or ignored as we see fit, writes IMGROUP’s Steve Sydee.
The tragic events in Paris over the last week bring to light important questions about the way news is covered, writes Raymond Snoddy.