2018 marks the year when adtech vendors – small and large – stand up and take accountability for their role in the digital ecosystem, writes Paul Wright.
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Jiri Bures and Nick Blenkarne examine the ways brands can harness artificial intelligence to create personalised and meaningful experiences for customers.
Looking at the latest digital developments in out-of-home, Dominic Mills wonders if the sector can show its private equity owners the money fast enough.
Neuroscience and marketing specialist Heather Andrew reveals the techniques reality TV shows deploy to keep us hooked.
Robert Hannigan has warned that tech companies are becoming more powerful than governments and have a tendency to consider themselves above democracy. We should pay attention, writes Raymond Snoddy.
With recent global initiatives shining a wider light on the treatment of women, it’s about time the same level of scrutiny is applied to the creative industry, writes Adele Gritten.
It is more vital than ever to be aware that no data or dataset can give you all the answers, writes Newsworks’ Denise Turner.
One might conclude that even Publicis’s differentiated response to the same problems as WPP have left people unconvinced about the holding company model, writes Dominic Mills. Plus: what next for Facebook’s ad model.
Geraldine Allinson makes the case for brands moving spend back into local media.
The stink hanging over Ad Week Europe last year was YouTube’s brand safety debacle, and – as if by design – this year the bad smell was choking the other half of the duopoly.