More Opinion articles

With a gaffe prone PM steering the country towards a no deal Brexit, what is usually the doldrums of the holiday season will now deliver stories by the bucket-load, writes Ray Snoddy

As people build vast networks of weak relationships, we ultimately come to value our own company more highly. How should brands react?

…so stop peddling old ad formats on social, writes Rachel Hatton.

Last week adland went into meltdown over Campaign’s decision to place Nigel Farage on its cover. It was a bad move – but not for the reason you might think.

Inspired by a challenge from Dominic Mills, Route’s Euan MacKay outlines how Mary Meeker could create a size-based scale factor to improve her time/money analyses

Too many purchasers of exclusive sports rights don’t understand their long-term interests lie in a mixed economy of subscription and free-to-air TV, writes Ray Snoddy.

There is much to be done in the arena of digital audience measurement, but if we make use of all that the Joint Industry Currencies have to offer, perhaps the ‘gap’ isn’t as big as it might appear, writes Simon Redlich.

As the management consultants diversify to span most media agency services and beyond, things get very murky, writes Bob Wootton.

Influencer marketing has the potential to drive positive outcomes for brands, but realising them requires action, writes Dafydd Woodward.

Reach’s study, The Empathy Delusion, is serious and thought-provoking – but paints a view of adland that does not accord with Dominic Mills’ experience.