More Opinion articles

What needs to happen before the new promised era of advertising arrives, asks Admedo’s Nick Moutter

Too much of what happens in the digital world defies gravity, writes Bob Wootton – it’s time we scrutinised it much more closely.

The one thing media owner trade bodies should avoid is picking fights with other media, writes Dominic Mills.

Technology, data and societal shifts have all changed the rules of the game, writes Primesight’s Andy Goldsmith.

Paris, 1986, and Torin Douglas witnesses a media industry gripped by great change – as well as a colossal 626-page newspaper

Ahead of publication of Barb’s 2016 Viewing Report, Mediatel shares an exclusive extract from agenda21’s Pete Robins – arguing that online needs to change its attitudes and
behaviours.

Finally, some parts of the newspaper market have discovered rare particles of hope, writes Raymond Snoddy.

Brands are using data to bring out-of-home campaigns to life in unexpected ways, writes Kinetic’s Dominic Murray.

In media, everybody feels compelled to say that they have the technology and data to deliver ‘the answer’ – without actually saying what that answer is, writes UKOM’s Ian Dowds.

You don’t hear media people or clients saying they want to see a return to the agency model of yesteryear – but it’s back up for discussion nonetheless, writes Dominic Mills.