More Opinion articles

Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.

The question is not whether brands should advertise within walled gardens, but how they can work around certain issues to make the most of the opportunities they offer, writes Dr Mark Grether.

Mike Read shares the latest data from Verto Analytics about how we consume online news – and explains why it matters.

The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills – even if sharing devalues its currency.

Experts from around the UK media industry react to the findings of the latest adspend report from AA/Warc – with views from Google, Media iQ, MediaCom and Fetch.

As it cuts its losses by a third, Raymond Snoddy argues that, to a considerable extent, the Guardian should be viewed as a bellwether of the national newspaper industry.

In a data-driven world it is becoming increasingly essential that CMOs and CDOs are collaborating to optimise ROI strategies, writes Oath’s Alex Timbs.

We’re closer than ever before to a model that allows both buyers and sellers to get what they really want without compromising on quality, security or efficiency, writes OpenX’s Richard Kidd.

The Advertising Standards Authority’s crackdown on sexist and gender stereotyping ads feels like insanity and over-reach combined, writes Dominic Mills.

While gender and lower female pay have received most attention, the new BBC salary list suggests that ethnic diversity is also an issue, writes Raymond Snoddy.