More Opinion articles

We’ve been spending billions of dollars of marketing spend on ‘good-enough’ proxies for people and audiences, writes Wavemaker’s Alex Steer. What we’ve built is a house of cards.

Let’s challenge ourselves to achieve brilliant things for children in the digital environment, writes Iain Sawbridge.

An ad-free streaming service co-funded by ITV isn’t going to do advertisers any favours, writes Dominic Mills. Plus: how to cut through the brand purpose white noise.

At the Advertising Association’s LEAD conference in February, research into trust in advertising was revealed which should make all of us in advertising wince, says Tess Alps. But we can fix it.

There’s a long way to go – but for now it’s good to welcome a tardy service whose time may finally have come, writes Ray Snoddy.

Bob Wootton assesses the global economic outlook and how it is impacting the media and advertising sectors closer to home. Plus: Why messing with the ABC is a big risk for publishers.

Partner content: What do you think your next job will be? If you’re aged over 40 and work in media or advertising then it might be safer to be thinking about your next career, writes Arif Durrani.

Havas’ preposterous ‘meaningful brands’ report has no real world meaning, writes Dominic Mills. Plus: an alternative view on why the competition regulator is investigating Global’s Exterion deal.

Heather Andrew explains the brain-tingling appeal of Oscar-nominated film trailers – and how other advertisers can learn from the tactics deployed.

The wrong-headed belief that it is the brand, not the company, that must be ‘purposeful’ is leading to some very odd advertising.