More Opinion articles

What happens when you let engineers run marketing? A nation left utterly confused by your tech-babble, writes Dominic Mills. Plus: a declaration of interests for all future comment on WPP…

In case you hadn’t noticed, the FIFA World Cup has just taken place and that means the commercial breaks have been overflowing with car ads. John Lowery rates their performances.

Sometimes there’s too much news. There’s the football, Brexiteers spinning out of the Cabinet, daring cave rescues, the Murdoch-Comcast penalty shoot-out, a heat wave, novichok and Wimbledon. And then Trump turns up…

Improving our understanding of the way our brains work could provide a boost to the creative industries, writes Heather Andrew

TV advertising is still a powerful way to sell product, writes Nick Manning – but change is coming and advertisers and their agencies must move to update decades-old working practices.

As campaigns have become multi-dimensional, true effectiveness has turned into a more holistic concept, writes Dominic Mills. Plus: why Keith Weed’s offer to Sorrell isn’t as generous as it looks.

Back from the Newsworks Effectiveness Summit, Raymond Snoddy digests the key take-outs – for both average humans and colourful cyprinidae.

Businesses have the opportunity to repair the data-driven trust deficit in marketing by putting privacy before personalisation, writes Paul Marsden.

Why couldn’t Accenture come up with a better word than ‘cagency’ to describe its new business model, asks Dominic Mills. Plus: indie media network Local Planet is upping the ante, and why it’s about time for #timeTo

All data points to the rise of mobile and digital, but we must question what the numbers really mean when viewed in the light of real-world media consumption habits, writes Ian Reynolds