More Opinion articles

With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media’s Richard Marks.

With three quarters of children now using mobile devices, YouTube for Kids will tap into young digital natives at a previously unforeseen level writes Patrick Walker, CEO of Rightster

In the early stages of a noisy new trend, we mustn’t lose sight of the more robust tech solutions, warns Rockabox’s James Booth.

Is it time magazines looked at the collective effect coverline hyperbole is having on potential customers, asks Dominic Mills.

With a little effort, advertisers can get much more out of data than they put into it, says AudienceScience’s Mark Connolly.

The JIC data of the future has to become truly operational with direct feeds into the workflows of programmatic, argues comScore’s Stuart Wilkinson.

There is now enormous potential for out-of-home to perform as a virtual shop front, writes Posterscope’s Ben Milne.

Following the Future of Media Research conference, Paul Collins of IMGROUP says that the media industry needs to take stronger ownership of the challenges data presents.

As Jeremy Clarkson gets himself into hot water again, Raymond Snoddy wonders what implications his potential departure may have for the BBC.

Where are all the female creative directors in the ad industry, asks Nadja von Massow of DST Applied Analytics.