Advertisers must address the root-cause of ad blocking if the threat is to be overcome, writes Richard Reeves, interim managing director at AOP.
Showing 3151-3160 of 5,218
More Opinion articles
Perhaps ‘creative’ programmatic isn’t as big an oxymoron as Dominic Mills first thought…
iProspect, Quantcast, Trinity Mirror, Carat, VisualDNA and Circus Street analyse the latest IAB digital adspend forecast.
Journalists have a responsibility to apply facts and analysis to the more lurid responses of politicians to current crises.
Kantar Media’s Alex Kuhnel says that despite the hysteria, programmatic has done great things for the industry – and will continue to do so.
As Instagram celebrates its fifth anniversary, Newsline hears from Jaywing, MEC, Getty Images, Summit and the CMA on what they think is next in store for the popular photo-sharing platform.
An obsession with technology – not the customer – in the automated age is failing brands, says RadiumOne’s Rupert Staines.
From Google launching its new Audience Insight Reports, to Intel talking Pinterest, iProspect’s Alistair Dent shares his key take-outs from Search Marketing Expo New York.
As funny becomes the new serious, adland is set for a lot more than just belly laughs, writes Dominic Mills.
The potential afforded by the whole concept of programmatic trading is exciting – but it’s fast turning into a toxic mess, writes Brian Jacobs, founder director, Enreach.