More Opinion articles

The fate of programmes like Something Understood and iPM reveal much about the BBC’s direction of travel, writes Raymond Snoddy.

Advertisers hold the cards when it comes to reporting success – so how will we know if the great in-housing experiment has worked? Plus: ISBA’s Dorchester headache and why Advertising Week Europe mystifies.

The largest ever consumer survey to take place in UK airports reveals some fascinating insights, writes Primesight’s Steve Bernard.

Adtech doesn’t have an image problem so much as it has a behaviour one, writes Dominic Mills. Plus: Cannes’ infuriating new guidelines.

Led By Donkeys’ outdoor campaign has shown the professionals a thing or two about reach and effectiveness, writes Raymond Snoddy.

If half the world hates your brand, the other half will buy your product, writes Sophie Russell.

Our behaviour is largely driven by imperatives that we have developed through evolution – so trend-spotting marketers take note.

Sponsored: The IPA’s Simon Frazier explains why accountable data is more important than ever in today’s planning world.

A review that threatens to fracture the 37-year relationship between Audi and BBH is discombobulating to say the least, writes Dominic Mills.

The Government’s white paper is hardly going to solve every problem with the internet, writes Ray Snoddy – but it’s a start and the effort is worth making.