Emotional advertising delivers more profit and drives longer-term engagement, writes Karen Stacey, CEO, Digital Cinema Media. Are you ready to spread the love?
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Whatever the papers say, it is very likely the ‘Scottish referendum effect’ will come into play and produce a vote for the status quo, writes Raymond Snoddy.
What use are ‘corporate social responsibility’ claims when the likes of Google and Facebook play it so fast and loose with tax, asks Bob Wootton.
Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal’s Neil Joyce.
As Trinity Mirror and Johnston Press are trying to prove, you can stamp on it, or wash it down the drain – but you just can’t kill print.
BBC Three has gone online-only this week, and the Independent newspaper is set to follow suit in March – but let no-one think it is a neat, futuristic thing or anything other than second best.
Continuing his examination of a defining year in media, Torin Douglas remembers intense rioting at Wapping, a peoplemeter revolution, and the launch of a newspaper destined for a sad fate.
The launch of Sky’s “most advanced” Now TV box this year has Decipher’s Matt Walters wondering: where will it sit in the market?
The decision to close The Independent’s print operations is not going to be a one-off, writes Dominic Mills.
The Independent is to cease print operations and face a wholly digital future – is this the beginning of the end for the print newspaper sector, asks media analyst Alex DeGroote.