More Opinion articles

Taken captive by its own organisational structure, Pepsi’s in-house agency forgot to ask the questions that ought to be asked, writes Dominic Mills. Plus: Why Sorrell is like a beef chow mein.

The general unaccountability of tech companies to our governments, and ultimately to us as citizens, is the bigger issue, writes Communication Partners UK’s Roy Jeans

Geoff Copps provides a new – and essential – spin on the growing debate around context in advertising.

People are so convinced that traditional media are dying, they simply can’t accept the evidence which proves it untrue, writes Newsworks’ Denise Turner.

As Ofcom becomes the new regulator of the BBC, Raymond Snoddy examines some of the problematical issues both organisations will face.

Media has been obsessed with predicting and planning for life after the digital revolution. Research The Media’s Richard Marks asks whether that future is now with us.

Marketers have become too binary – and relying solely on Facebook and Google will only go so far, writes Mark Jackson.

Some people argue neuroscience is turning ad creativity into a manipulative, painting-by-numbers game, but Dominic Mills only sees more effective advertising. Plus: Grey plays gesture politics.

Ahead of an upcoming industry debate, Paul Silver explains why he believes one of the most vital marketing disciplines is in desperate need of reinvention.

Making media-neutral and evidence-based decisions are key to delivering a better return on investment, writes Sue Elms.