More Opinion articles

Ahead of The Future of National Newspapers conference next week, Chris Blackhurst, former editor of the Independent and who will be chairing the event, wonders whether the medium has any future at all…

Raymond Snoddy reports on this year’s International Broadcasting Convention – where all anyone wanted to do was talk about Netflix.

How can advertisers help consumers better understand – and trust – how their data is being used? iProspect’s Alistair Dent explores.

MEC’s Ben Rickard, head of mobile, EMEA, explains how the new iPhone and iOS 9 are set to disrupt the advertising industry.

Primesight’s Rubbi Bhogal-Wood wonders how brand marketing can make the most of a very new and universal digital language.

Lies, obfuscation and the start of a full-blown war? Following Jamie Oliver’s TV show about sugar in our diets, Dominic Mills picks apart Coke’s responsive advertising campaign.

There’s something strange going on at the moment, which is quite difficult to get your head around, writes Raymond Snoddy.

MEC’s Tom George explains why the beta launch of the first stage of BARB’s Project Dovetail is such an important milestone for the UK television and video industry.

There are some object lessons in Ikea’s latest advertising approach for other multinational brands, writes Dominic Mills.

Data science and digital tech have captured the attention of the ad business – but don’t forget about the people, writes UKOM’s Douglas McArthur.