With a mergers and acquisitions bonanza going on in the marketing services sector, owner-manager agencies thinking about selling need to get prepared.
Showing 3121-3130 of 5,088
More Opinion articles
Mary Meeker’s annual report into time spent with media discards out-of-home on the grounds it is impossible to calculate. So what happened when Route – the UK OOH survey that equips 30,000 people with GPS trackers – had a crack?
Alex Kuhnel, chief operating officer, Kantar Media TGI, identifies three key issues the current programmatic landscape throws up for publishers, and offers insight into how they can be resolved.
Given the chance to demonstrate its commitment to good, what does adland do? Of course, it stumbles at the first hurdle, writes Dominic Mills.
TV’s not going extinct – but it is being re-imagined whether people like it or not, writes Videology’s Rhys McLachlan.
Could it be that the current Britain’s Got Talent hullabaloo is a metaphor for the more serious problems facing ITV, asks Raymond Snoddy.
From thoughtless and hectoring advertising on TV to the negative impact of an overly heavy ad load on the online experience, it’s time the industry got its house in order.
Nobody wants to admit when they don’t understand something or that they need help – but it’s time for the digital industry to ‘fess up, says Richard Townsend, managing director at Circus Street.
The demand for a new breed of operators has never been so important, writes OMD’s Nikki Mendonça. So as the media landscape shifts, how can agencies hire the right talent?
Fleas can make rich pickings off the back of elephants, writes Dominic Mills – so can Roy Jeans, the ex-boss of Initiative and Rapport, make the most of the rise in UK-based entrepreneurs?