More Opinion articles

How is it that almost all published consultancy reports somehow manage to come up with conclusions that chime with the instincts of their paymasters?

Technology is finally being used to bridge the gap between programmatic and creative, writes Xaxis’ Caspar Schlickum.

The constantly changing nature of the ad tech ecosystem will continue to fuel its vibrancy and longevity, writes Pixability’s Chris Bennett.

Alarmed, charmed and inspired; a trip to Somerset House’s latest exhibition has changed Dominic Mills’ perspective on Big Data.

A clumsy blend of editorial and product placement makes you wonder about the future for independent journalism.

Emotional advertising delivers more profit and drives longer-term engagement, writes Karen Stacey, CEO, Digital Cinema Media. Are you ready to spread the love?

Whatever the papers say, it is very likely the ‘Scottish referendum effect’ will come into play and produce a vote for the status quo, writes Raymond Snoddy.

What use are ‘corporate social responsibility’ claims when the likes of Google and Facebook play it so fast and loose with tax, asks Bob Wootton.

Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal’s Neil Joyce.

As Trinity Mirror and Johnston Press are trying to prove, you can stamp on it, or wash it down the drain – but you just can’t kill print.