More Opinion articles

An obsession with technology – not the customer – in the automated age is failing brands, says RadiumOne’s Rupert Staines.

From Google launching its new Audience Insight Reports, to Intel talking Pinterest, iProspect’s Alistair Dent shares his key take-outs from Search Marketing Expo New York.

As funny becomes the new serious, adland is set for a lot more than just belly laughs, writes Dominic Mills.

The potential afforded by the whole concept of programmatic trading is exciting – but it’s fast turning into a toxic mess, writes Brian Jacobs, founder director, Enreach.

Ahead of the Automated Trading debate, Results Internationals’ Mark Williams provides analysis on the merger and acquisition activity in the adtech market.

Anyone who values British broadcasting should be opposed to the ideas of the Culture Secretary, writes Raymond Snoddy.

ISBA’s director of media & advertising, Bob Wootton, gives his views on the current top priorities for advertisers.

Quantcast’s Amit Kotecha argues that the adoption of programmatic will only be driven upwards if we do much more than just advance the methodologies surrounding execution.

It’s time for some ‘nudge’ thinking or choice architecture to help reframe the proposition to consumers, Dominic Mills believes

Alicia Navarro, CEO and co-founder of Skimlinks, has digested dmexco 2015 – and found it to be a surprisingly teetotal occasion.