In the first of Mediatel’s two prediction specials, Sky Media, Outsmart, DataXu, Mindshare, ZenithOptimedia and AdRoll reflect on the year gone by – and offer their thoughts on what 2016 will have in store.
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While there are obvious challenges, magazine media still has a valuable and unique role to play in the media mix, writes Hearst’s Jane Wolfson.
Advertising group Publicis is preparing for a complete restructure – and it could soon cause civil war, writes Dominic Mills.
As his time at the media industry’s measurement body comes to a close, chief executive Jerry Wright reflects on how far the ABC has come – and what he has learned along the way.
The global appetite for original drama is creating increasingly complex markets filled with new and old players, writes Raymond Snoddy. Where is it all going?
Will machines ever be able to match – or outperform – human intelligence? David Brennan gets philosophical.
Outsmart, the new marketing body for the OOH industry, launched three months ago with a mission to understand what can take the sector to the next level. Here, its chief executive, Alan Brydon, explains what happens now.
Call the lawyers, make them feel morally dirty or try out a new ‘diplomatic’ tech? Try and get past this mock ‘freewall’ and find out…
Working with the competition might induce anxiety – but it could also prove a turning point for traditional media, writes Rubicon Project’s Jay Stevens.
The outcome of moving BBC Three online could point a finger to the future – or serve as a stark warning, writes Raymond Snoddy.