More Opinion articles

The results of a new study show that TV will lose its ROI advantage at some point between now and 2022, writes Ebiquity’s Michael Karg.

As advertiser money continues to flow towards increasingly toxic platforms, Raymond Snoddy wonders what it will take to see proper and ethical reform.

The out-of-home industry faces two significant barriers to growth, writes Talon’s Josko Grljevic, but they could turn into fantastic opportunities if tackled in the right way.

The Body Shop transforming its stores into activist hubs is a form of brand purpose Dominic Mills actually approves of. Plus: Steve Hatch’s grilling, and Centaur Marketing’s bizarre rebrand.

Kicking off her new monthly column for Mediatel Newsline, Jan Gooding looks at ways the pitching process can be changed to the benefit of both clients and agencies.

Not so long ago analysts were predicting the death of radio. Oh, how they are now eating their words, writes Raymond Snoddy.

Bob Wootton challenges an advertiser seeking to restore brand saliency to use an ‘old fashioned’ media plan – if only to settle an industry-wide argument. Plus: understanding trading disputes.

Bountiful Cow’s Erika Mari reflects on the disappointing results of this year’s IPA diversity survey and the concerns she has as a 35 year old woman working in the advertising industry.

Gillette’s adoption of purpose is the last resort of a desperate marketing department, writes Dominic Mills

Newsbrands will have to limber up for more flip-flops on their editorial lines, writes Raymond Snoddy as he surveys the media landscape during the chaos of Brexit.