More Opinion articles

Ahead of this week’s event looking at the evolution of magazine media, Sue Todd, CEO of Magnetic, asks whether established media channels are falling into a planning blind spot.

In media planning, we need to fight the natural urge to see the world through our own lens, writes Newsworks’ Vanessa Clifford

Following the launch of Omnicom’s new agency earlier this year, Bob Wootton wonders whether the advertising produced by agency holding group-created teams is ever as good as the pitch.

Some of GroupM’s recent criticisms of the ANA’s report into media transparency are downright ridiculous, writes Dominic Mills.

Creating an emotional connection with consumers will ultimately improve conversion rates, writes ADmantX’s Giovanni Strocchi.

The Culture Secretary consultation suggests the end of Leveson 2 and punitive costs on newspapers. Are we finally seeing a chance to return to media normality under the law? By Raymond Snoddy.

Advertisers have a duty to think about girls and the younger generation who are finding their way in the world, writes The Huffington Post’s Poorna Bell.

Frustrated by bad copywriting, Dominic Mills wonders if it’s time to introduce a body designed to both preserve endlines and cultivate good ones…

Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C’s Mark Jackson.

30 years ago, competition was heating up in the UK magazine market. Here, Torin Douglas charts the history of some of the titles that are still going strong today.