By placing more weight on business outcomes, marketers can better understand which strategies are genuinely delivering ROI, writes Katherine Munford.
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Recent claims that there are no means of measuring out-of-home ads is plainly untrue, writes Route Research’s Euan Mackay.
MediaLink’s Michael Kassan works the triangle of CMOs, media owners and agencies like a sorcerer, waving away any idea of conflict of interest with a flick of his wand. How does he do it?
It’s sad that Sam Chisholm, the man who helped create the modern Sky, never got to hear the outcome of the great corporate media battle over what was once his baby, writes Raymond Snoddy. Plus: a dip in fortunes for Netflix.
>Commercial TV’s Contract Rights Renewal is outmoded and must change, writes Bob Wootton. Here’s what needs to happen.
Even ‘dumb’ frames can be dragged in to the 21st century through the considered application of data, writes Conrad Poulson.
What happens when you let engineers run marketing? A nation left utterly confused by your tech-babble, writes Dominic Mills. Plus: a declaration of interests for all future comment on WPP…
In case you hadn’t noticed, the FIFA World Cup has just taken place and that means the commercial breaks have been overflowing with car ads. John Lowery rates their performances.
Sometimes there’s too much news. There’s the football, Brexiteers spinning out of the Cabinet, daring cave rescues, the Murdoch-Comcast penalty shoot-out, a heat wave, novichok and Wimbledon. And then Trump turns up…
Improving our understanding of the way our brains work could provide a boost to the creative industries, writes Heather Andrew