More Opinion articles

Continuing his examination of a defining year in media, Torin Douglas remembers intense rioting at Wapping, a peoplemeter revolution, and the launch of a newspaper destined for a sad fate.

The launch of Sky’s “most advanced” Now TV box this year has Decipher’s Matt Walters wondering: where will it sit in the market?

The decision to close The Independent’s print operations is not going to be a one-off, writes Dominic Mills.

The Independent is to cease print operations and face a wholly digital future – is this the beginning of the end for the print newspaper sector, asks media analyst Alex DeGroote.

Experts from MediaCom, Amplifi and Manning Gottlieb OMD react to the latest Consumer ABC release.

As Vogue turns 100, media experts share their thoughts on what has made the magazine such a success – and what its long-standing credibility means for advertisers both now and in the future.

Does such detailed coverage amount to media madness – or a hangover from the past when there was supposed to be a special relationship between our two countries?

For TV and digital to work to their full potential, advertisers must accept that overcoming the hurdles to bring them together is worthwhile, writes Mediaocean’s Stuart Smith.

Neuro-Insight’s CEO, Heather Andrew, exclusively sheds light on the subconscious impact of five of the latest holiday ads.

The Super Bowl has once again highlighted the power and appeal of the live TV ad-spot – but advertisers need to do more to keep viewers glued to their screens, argues Total Media’s Liz Duff.