More Opinion articles

After the Sun’s U-turn on its paywall policy, is it time for other publishers to be more open-minded about current monetisation strategies, asks Tim Greatrex, founder of Rezonence.

The latest brand league table has been published and Dominic Mills is not impressed.

While most likely considered a hindrance for the general population, the increase in the average time it takes to get to work is great news for mobile and out-of-home, writes Route’s James Whitmore.

On the information superhighway, advertising has often become a road-block, rather than a roadside billboard to be admired or ignored as we see fit, writes IMGROUP’s Steve Sydee.

The tragic events in Paris over the last week bring to light important questions about the way news is covered, writes Raymond Snoddy.

VisualDNA’s Jim Hodgkins calls on creatives to step forward as the missing ingredient to drive the evolution of programmatic and psychological targeting.

The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu’s Chris Le May.

The US investigation into media rebates could now impact the UK – and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA’s Bob Wootton.

Just when you think it’s time to crack open the bubbly, another digital car crash roars into view, writes Dominic Mills.

This year’s asi European TV Symposium highlighted the growing tension between ad tech and broadcasters, writes Mediatel CEO Derek Jones.