More Opinion articles

In the wake of the disastrous Publicis-Omnicom affair, will the ad industry’s merger eco-system evolve? It’s already under-way, writes Dominic Mills.

In the last of the series, ID Comms’ David Indo looks at transforming behaviours to maximise the value of your media agency – and outlines eight steps to a more valuable relationship.

In this week’s round-up of everything mobile, Simon Andrews, founder of Addictive!, looks back at the key take-outs from the 2014 Apple Worldwide Developers Conference.

With online video becoming an increasingly important channel, Exponential’s Tyler Greer argues treating it like TV risks losing its differentiation.

Only newspapers have the resources to tackle large-scale, technical and legally dangerous projects, writes Raymond Snoddy – so why do so many people think the future of news lies with the likes of Buzzfeed?

Without the benefit of an editorial hook, out-of-home has always had to work harder to demonstrate that people actually look at the ads, writes Route’s James Whitmore – so can new technology help us address the problem?

After the legendary and influential analyst, Mary Meeker, delivered her latest Internet trends report, Dominic Mills gives his views on what she got wrong, what she got right – and what should concern marketers the most

If we are not careful we risk falling victim to the illusion that something is scientific when it has no actual basis in fact, argues GfK’s Colin Strong.

In this week’s round-up of everything mobile, Simon Andrews, founder of Addictive!, looks at the latest deck from influential analyst Mary Meeker, Apple’s purchase of Beats and the rise of fraud in adtech.

What can marketers do to make outdoor campaigns more memorable and impactful? Richard Simkins, innovations director at Talon, has some striking answers as he examines the best ways to challenge the status quo.