More Opinion articles

Geoff Copps, head of research at Mediabrands Marketing Sciences, explains how fascinating consumer insight can be gleaned from using different types of textual analysis.

There’s too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It’s time to ditch these new obsessions and reclaim the big idea.

Why are people working in media and advertising choosing to discard centuries of understanding in an attempt to get with the kids, asks Route’s James Whitmore.

After yet another rebrand, the last 17 years have been erased from RKCR/Y&R’s history, writes Dominic Mills – plus: why Robert Senior quit, and beware of Facebook bearing gifts.

Senior figures from News UK, Mindshare, Sociomantic, Bloomberg, Sky Media, REaD, Impact Radius, Exterion, Capture, Zenith and Jaywing reflect on the latest IPA Bellwether report.

Following the appointment of Sir David Clementi as the new chairman of the BBC, Raymond Snoddy wonders whether the former banker needs to do a bit of extra homework before sinking his teeth into the job.

The volume of branded content will continue to grow because UK consumers simply don’t like ads, writes Jane Ostler.

Dan Hanson and Alexander Wisch of Bloomberg Intelligence explain how economic challenges will impact agencies and the wider media and advertising sectors in 2017.

Algorithmic filtering is now orchestrating our entire lives. Helen Rose asks what impact this will have on brands.

Solid Christmas retail figures will help hard-pressed CMOs make the case to their boards for maintaining spend, writes Dominic Mills – but watch out for the caveats