It might only now be a hot topic, but online ad fraud has been around for years, writes Infectious Media’s Dan de Sybel. So why has it not been eradicated?
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Any agency that is asked to accept greatly delayed payment terms is effectively being asked to bankroll its client, writes ISBA’s Bob Wootton. Is this a growing trend we should be worried about?
Digital was supposed to make it easier to prove effectiveness, writes Dominic Mills – so why are there practically no digital agencies on the 2014 short-list for the IPA’s Effectiveness Awards?
Following Apple’s new product announcements, Simon Andrews, founder of addictive!, gives us his analysis of the iPhone 6 and Apple Watch – and shares some intriguing product news from Motorola.
Carat’s global digital officer, Anthony Rhind, looks at the predicted 5% growth in international ad spend, and discusses some of the major factors behind the figures.
As Apple launches its latest range of devices, James Davies, chief strategy officer at Posterscope, says the out-of-home sector has a lot to be excited about
Sir Alan Moses promises that IPSO will be “rigorous, independent, fair and transparent” – and you can’t say fairer than that, writes Raymond Snoddy. There remain, however, a few problems.
Marketing measurement – and consequently insight – has failed to keep pace with technology, but we’re close to closing this potentially dangerous mobile blind spot, says Experian’s Giles Longhurst.
From the news that two very different sorts of companies are boldly stepping into the world of content to the surprising launch of Hello! Fashion Monthly, there are some major developments we need to take note of.
This week Simon Andrews, founder of Addictive! takes a look at how businesses are dealing with digital transformation, the blurring of lines between online and offline commerce, and new speculation surrounding the iPhone.