More Opinion articles

Using the latest techniques in neuroscience, Heather Andrew, UK CEO of Neuro-Insight, evaluates some of the biggest Olympic ads.

Torin Douglas charts the rise of the independents – from 1986’s cottage industry to the unstoppable super indies of today

As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.

From the BBC’s annoying channel-swapping, to NBC’s terrible adverts-to-sport ratio, how is the way we watch major sporting events changing, asks Raymond Snoddy

Polite, bullish or technical? How should online publishers respond to visitors using adblockers, asks Charlotte Summers.

It’s time to build a bridge if marketers are to achieve a clearer view of entire campaigns, writes Visual IQ’s Anto Chittilappilly.

The ANA lifted the lid on the media toilet earlier this summer to discover something rotten. How can the industry get rid of such a putrid mess, asks Dominic Mills

There is a commendable rise recently of media companies trying out new business ideas, writes Raymond Snoddy – but the tricky thing about innovation is that it doesn’t always work.

As the UK wins more gold medals in Rio, Sky Media’s Duncan Wynn makes his pitch for getting brands involved with sport.

Should we link the rise in programmatic to the explosion in ad-blocking? Barbara Agus argues for a different kind of logic