More Opinion articles

Out of home advertising was not a significant feature of the general election, but given the critical importance of communicating core messages to a broad electorate, was this a mistake? By Nick Mawditt and Mungo Knott.

The sell and buy divide that exists in display simply isn’t applicable to TV and video, writes Videology’s Ryan Jamboretz – because both sides add value to each other.

Rupert Murdoch and the right-wing tabloids’ power over the general election outcome has diminished greatly compared with a number of years ago. Raymond Snoddy looks at what’s changed.

The collapse of the BBC Store has huge implications, writes Research the Media’s Richard Marks. How can broadcasters generate additional revenue from their content online?

Some companies are conditioned to exaggerate, while others place blind faith in their own numbers – either way, someone will call them out, one bollocks stat at a time. By Dominic Mills.

As Alex Mahon is named Channel 4’s new chief executive, Raymond Snoddy examines the reasons behind the choice, and outlines the challenges – old and new – that await her.

The language used in GroupM’s surprise announcement that MEC and Maxus are to merge brings to mind the master of a peculiarly British form of misery, writes Dominic Mills. Plus: Revival of the JICs.

As WPP announces that Maxus and MEC are to merge, the7stars’ Jenny Biggam asks if this is really in the interests of clients.

Sponsor content: Ahead of the Connected Consumer Conference, Tapad’s Chris Feo outlines three steps marketers should take to better understand their customers in a fragmented world.

There are a number of immediate changes senior members of the industry need to make to ensure a safer advertising environment, writes Julia Smith.