Following an ISBA report this week claiming advertisers remain uncertain about programmatic trading, Videology’s Anne de Kerckhove looks at how the subject can be simplified. Get your notepads ready.
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With the launch of the long-awaited Amazon Fire this week, Simon Andrews, founder of Addictive!, asks whether it really has the potential to go into direct competition with the iPhone…
Sky IQ’s new viewing panel is providing data from more than 500,000 Sky homes across the UK – so what insights can we take away? Using one of the most talked about shows on TV today, Emma Holden explains all…
As BSkyB steps up plans to create ‘Sky Europe’, Raymond Snoddy asks if the deal will really happen – or if it will crash in flames because of the ‘Murdoch factor’.
Digital advertising is evolving at an alarming rate, writes Microsoft’s Owen Sagness, but so is the behaviour of consumers – so how are brands meant to keep up?
Print is still a hugely effective advertising medium, writes Rufus Olins – and if you want proof of that, don’t look at the numbers alone; ask an advertiser who isn’t chronically anxious about proving their tech credentials.
The plethora of over-the-top on-demand TV businesses has been talked up as a threat to ‘traditional’ TV since the early 1990s, writes David Brennan. But maybe – finally – the threat is beginning to become significant…
After losing its way recently, ZenithOptimedia finally has an idea which could turn things around, writes Dominic Mills – but it will need many more if it really wants to get into different territory.
Apple is building an internal agency with 1,000 people and using them to compete with their long time agency partner TBWA. Can this really shake things up? asks Simon Andrews, founder of Addictive!
Following a successful testing phase, Sky AdSmart will soon roll out to market. Here, the7stars’ Gary Caranay looks at the impact – both good and bad – it will have on television advertising.