More Opinion articles

This is the year that advertising has grasped the challenge of making behaviour change for good, writes SapientNitro’s Trefor Thomas.

Could making advertising appealing to women be the answer to stagnant lager sales, wonders Dominic Mills.

Media agencies love complexity, writes Mindshare’s Adam Fulford – is this why so many lost out to creative agencies at this year’s Cannes Lions?

Reporting from Cannes Lions, Alicia Navarro, CEO and co-founder of Skimlinks, looks at the transformational effect technology is having on the advertising industry.

From the launch of Truffle Pig to Vice’s tie-up with Unilever, we’re seeing new levels of innovation in the media, writes Raymond Snoddy.

Forget the TFI Friday Revival, says Richard Marks of Research the Media. The one show we should be bringing back from the dead is Top Of The Pops – and here’s why.

Why shouldn’t YouTube or Vevo be part of BARB’s future, or Huffington Post and Vice be covered by an expanded NRS? Is it time top content sites were better ranked, wonders David Brennan.

Adland has never lacked the ability to delude itself, but we’re now at the stage where Cannes Lions has gone far beyond parody, says Dominic Mills.

As Cannes Lions gets under way, Jez Nelson, CEO of Somethin’ Else, examines how brands can play a meaningful role in the lives of their customers when their world is moving faster than the marketing industry can keep up with.

There is a unique opportunity to rewrite the nascent rules of eCommerce to ensure that online retail and delivery systems embrace the sustainability agenda, writes Unilever’s Joe Comiskey.