In today’s connected world good ideas can come from anybody, anywhere – so it’s time big companies took some risks and relinquished control of new product development to outsiders, argues Dominic Mills.
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From Thinkbox’s surprising new Payback 4 study, to David Abbott’s legacy as an advertising great, this week Dominic Mills is taking lessons from the present as well as the past.
The savvier marketers are the ones recognising that content by brands means recruiting new skill-sets into the team, argues Steve Ackerman, managing director of Somethin’ Else.
As speculation rises over whether Apple is going to buy Beats, Simon Andrews, founder of Addictive!, looks at how the tech giant is developing in the music space…
As Rajar announces the latest radio listening figures, Newsline presents industry reaction to the results, with opinion and analysis from Ipsos MediaCT and Carat UK.