More Opinion articles

Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C’s Mark Jackson.

30 years ago, competition was heating up in the UK magazine market. Here, Torin Douglas charts the history of some of the titles that are still going strong today.

Enough is enough, it’s time to reinstate some fundamental discipline around definitions, statistics and sources in media and advertising, writes UKOM’s Ian Dowds.

The compelling question for the UK is whether the current enthusiasm for uniting distribution and content will continue to wash up on our shores, writes Raymond Snoddy.

Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It’s a revolution, writes Rubicon Project’s James Brown.

TouchPoints special: After ten years of changing media habits, it’s time for the industry to get ahead of the curve, writes the IPA’s research director, Lynne Robinson

The US presidential debates reveal how social media companies are evolving into new, complementary media organisations driven by today’s mobile and video-first world. By Moz Dee.

Google wants to achieve brand fame – but funny how it doesn’t use online channels to do that, writes Dominic Mills. Plus: orangutans induce anger and a lesson in obfuscation from Time Inc.

VCCP’s Lee Baring looks to the future of television – and weighs up the odds of it ever going fully programmatic.

Rather than staving off the threat of adblocking, advertisers should be looking at the very real opportunities to give consumers advertising they actually value, writes Adform’s Rick Jones.