Despite some high-profile commitments from agency trading desks to ‘eradicate’ ad fraud, Marco Ricci, CEO of Adloox, says industry is being deceived.
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Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…
What does it take for an ad to be truly successful today? Millward Brown’s head of UK marketing, Amanda Phillips, shares her insights.
Following the Society of Editors conference this week, Raymond Snoddy reports on a change in government rhetoric over press freedoms.
As the juggernauts of digital video and programmatic buying collide in the market, what will be the impact on advertisers and brands? VisualDNA’s Jon Hewson investigates.
In a hyper-connected world, today’s cookie-based system can’t keep up, writes Mindshare UK’s Tom Hawkins. How does Facebook’s Atlas look to solve this problem?
A new wave of media brand extensions means more opportunities for advertisers, says Bauer Media’s advertising lead, Richard Dunmall.
After Publicis coughed up an eye-watering $3.7bn for Sapient last week, Dominic Mills examines what it says about the industry, and where it leaves the other holding companies.
Ahead of the MRG International Conference in Berlin this week, Route’s MD, James Whitmore, asks whether it’s time for the JICs to change.
Maturing programmatic technologies are causing different parts of the advertising ecosystem to converge, writes Xaxis’ Richard Lloyd. Are we in for a bumpy ride?