More Opinion articles

Free daily newspapers are in sharp decline across Europe – can the UK buck the trend?

Richard Marks, chair of the judges for next week’s Media Research Awards, says the entries tell us a lot about the state of the sector – and that the awards themselves matter to the future success of the industry.

Route, the audience measurement currency for out of home, has made a sound start since launching in 2013. So what are we learning? James Whitmore explains.

While it’s good to know that a campaign is performing well, it’s better to know why, says DataXu’s Chris Le May.

Like a recluse who decides they have to get out more, the UK’s third-largest media owner has just put on its party frock and hit the town, writes Dominic Mills.

With resurgent volatility, ISBA’s Bob Wootton asks if our trading systems are sufficiently agile to cope.

Determining the correct mix of ad lengths across multiple screens is no easy task. Amanda Phillips, head of marketing at Millward Brown UK, shares her tips to make it easier.

Blanche Sainsbury, chairman of Local Media Works and commercial director of Local World, explains why the sector is set to thrive in 2015.

Is the traditional advertising model, based on rational messaging, dead? Dominic Mills gets in tune with his emotions first to find out.

The independent production companies outlining a proposal to bid for BBC Three should be congratulated for their creative thinking, rather than dismissed, writes Raymond Snoddy.