The national newspaper industry is rethinking audience measurement – but is the debate just about whether the NRS is moving quickly enough to embrace online platforms – or is it about whether you actually believe print is dying?
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Billy Beane’s baseball strategy and Suárez’s performance at Liverpool throw up some serious questions about the use of data in decision-making, writes Justin Sampson, chief executive of BARB.
As they try to forge a contemporary audience measurement system, newspaper publishers have joined forces and served notice on the National Readership Survey. A victory for planning? asks Dominic Mills.
Tl;dr – tech-slang for too long; didn’t read – captures the acute problem brands now face when communicating with audiences. So what can we do? asks OMD UK’s Hamid Habib.
In this week’s round-up of all things mobile, Simon Andrews, founder of Addictive!, looks at how Google is taking on Amazon in the grocery race, and the growing threat from China.
In the final part of our series looking in detail at the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, exmaines how new digital technology is accelerating growth for the out of home sector.
As Nigel Lawson accuses the BBC of banning him from debating climate change at the corporation, Raymond Snoddy warns that the reputation of BBC News would be seriously compromised if journalists were found to be censoring.
Following the publication this week of the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, explains how the forecasts are calculated – and how you can understand them better.
Can Global’s new radio advertising platform transform the opportunities available to brands within digital streaming? Jane Power, head of radio at the7stars, investigates
It is remarkable how much we have learned about human behaviour and its causes in the past decade, writes David Brennan – but what’s even more remarkable is how little we apply them to our own business.