The driving force behind this new-fashioned name for an old-fashioned endeavour, however poorly articulated by the tag, could represent a real opportunity for publishers, says Peter Houston, founder of Flipping Pages Media.
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Lumping tablet and smartphone reporting into ‘mobile’ is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media’s Dominic Tillson.
A new report reveals that a many marketers are not trained in marketing performance and ROI – so no wonder the average boardroom is ill-informed and financially illiterate regarding the value of advertising, writes David Brennan.
UKOM’s James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium caused by uncertainty amid the complexity of data and solutions.
The POG merger was originally trumpeted as a logical sharing of cultural values but it now looks as though the whole deal is predicated on tax – and that is really not a good place to start, writes Dominic Mills.
As Google, Apple, Facebook and Amazon all report earnings, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market – and what marketers need to watch out for.
Phil Sumner, Nielsen’s UK media director, uses new research insights to answer a question often asked by the industry but has, until now, largely gone unanswered…
David Moyes’ sacking as manager of Manchester United demonstrates the power of the press, writes Raymond Snoddy – and particularly the potency of social media in a new era of impatience.
The electronic programme guide is a powerful tool for broadcasters looking to drive live tune-in, says Rovi’s Jon Hewson. So why is not taking off in the UK?
Are the days of linear TV really numbered? Sky IQ’s Emma Holden is not so sure – and argues that traditional TV has actually adapted incredibly well to the increasing disruption in the media landscape…