TV is one of the fastest-moving areas of programmatic advertising, says Videology’s head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?
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As the ASA bans a string of ‘misleading’ YouTube videos featuring Oreo biscuits and well-known vloggers, Dominic Mills says getting native advertising wrong threatens to poison what could be a great platform.
As the UK prepares for the one of the biggest shopping days of the year, Posterscope’s Glen Wilson looks at how retailers can use out-of-home to really reap the rewards.
From the DMGT reporting fantastic profits, to the launch of a new newspaper in the heart of London, it’s been a great week for the UK’s press, writes Raymond Snoddy. Can the industry keep it up?
Despite industry reservations, AudienceScience’s Natalie Mazer argues that TV should embrace programmatic sooner rather than later.
With the help of new consumer data from Sky, Starcom MediaVest Group’s Simon Stanforth says there are five common myths to be debunked when it comes to video.
Media agencies have a tough road ahead of them, writes Dominic Mills – but they can reach the promised land.
The imperative for brands to adapt to the consumer has never been greater, says Havas EHS’ Tash Whitmey – so where do they begin?
It feels like a switch was flipped this week, says Simon Andrews – or is it just that mobile has finally grown up?
As Ofcom kick-starts its investigation into Premier League TV rights, Raymond Snoddy says, as usual, it is the fans who will suffer the most in the search for “perfect competition”.