More Opinion articles

As Google, Apple, Facebook and Amazon all report earnings, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market – and what marketers need to watch out for.

Phil Sumner, Nielsen’s UK media director, uses new research insights to answer a question often asked by the industry but has, until now, largely gone unanswered…

David Moyes’ sacking as manager of Manchester United demonstrates the power of the press, writes Raymond Snoddy – and particularly the potency of social media in a new era of impatience.

The electronic programme guide is a powerful tool for broadcasters looking to drive live tune-in, says Rovi’s Jon Hewson. So why is not taking off in the UK?

Are the days of linear TV really numbered? Sky IQ’s Emma Holden is not so sure – and argues that traditional TV has actually adapted incredibly well to the increasing disruption in the media landscape…

Advertisers are paying for stuff that isn’t seen, publishers are making money off false pretences and media buyers are pumping out billions of ads without much knowledge of where they are going. It’s time for a serious debate.

There is a growing divide between the media and the political world, writes Raymond Snoddy – but newspaper tenacity in the wake of recent scandals shows the true value of a free press…

This month, Torin Douglas speaks with Emma Scott, managing director of Freesat, about consumer data, competing with the likes of Sky and Virgin and the changing role of TV platforms in building customer relationships…

Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown’s Martin Ash.

A viewablity standard does little to improve the odds of a client’s ad actually being seen, and it does even less to effectively tackle the more serious problems of fraud and campaign inefficiency, says Marco Ricci, CEO of Adloox.