Ahead of the Future of National Newspapers conference next month, Raymond Snoddy looks at the challenges facing the industry – and asks whether the doom-mongers have actually got it all wrong.
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Clients are rightly demanding more transparency in digital advertising, writes Infectious Media’s Daniel de Sybel – but are they focused on the right type? It’s time to make some clear distinctions.
After a busy start to the year that has seen both his ‘meeja’ social life and Newsline presence suffer, Greg Grimmer, now global COO of mobile startup Fetch, is back – and according to him, the world’s gone Globile.
More than ever before clients are demanding content for their online platforms – but is Starcom MediaVest Group right to build them a machine that automatically serves up pre-existing material? Dominic Mills is not convinced.
What do we really know about Netflix and its subscribers? The company itself is usually tight-lipped, but Joe Lewis, project director at BARB, uses new data insights to shed light on its growing army of fans.
As Rajar releases the year’s second quarter radio results – revealing what we listen to and how we tune in – Ipsos MediaCT’s Andy Haylett and Carat’s Michael Williamson share their key take-outs.
London Live is flat-lining on a 0.3% audience share, its owners are running up losses and it could even help pull The Independent down. So what should Ofcom do now? By Raymond Snoddy.
There’s no apparent regard for the fact that a number of industry sources, including TGI, UKOM and RAJAR, are calibrated against the NRS population survey. If we kill the NRS much could fall apart, writes ISBA’s Bob Wootton.
Rubber Republic’s Rory Ahern – director of viral hit Bodyform Responds: The Truth – looks at how disruptive marketing has transformed the way brands market themselves forever.
Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi – advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.