From Bombay Sapphire to Lego bricks, content marketing on the big screen means even bigger things, says Digital Cinema Media’s CEO Simon Rees.
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Big Data is set to define the future of the media in many ways, says Andy Brown, CEO, Kantar Media – and there is no doubt that all media businesses need to adapt their models now if they are to continue to compete.
As Advertising Week kicks off, Dominic Mills begins the arduous task of wading through some unrelentingly crap ads – whilst dodging Orwellian spamming from EE and getting set for a timely debate over ad blocking.
From Facebook’s purchase of Oculus to Disney buying up Maker Studios, it has been a busy week for media deals – with some significant implications for brands, says Simon Andrews, founder of Addictive!
A ‘personal data economy’ could be the greatest enabler of truly relevant, credible and integrated data to emerge from the online world in years; but it could also be its greatest challenge says, David Brennan.
Ten years ago some media bigwigs produced a book predicting what British TV would look like in 2014. Dusting down the pages this week, Raymond Snoddy notices some gaping holes, a few direct hits and a strange little surprise…
Great brands are becoming cultural architects – and their advertising is becoming as much about the stuff you can’t see as the stuff you can, says Starcom MediaVest Group’s Simon Pont.
Research The Media’s Richard Marks argues that the recent UK launch of Google Chromecast and the fate of BBC Three are part of the future of television delivery, but he questions how quickly that future will arrive…
Unilever says it sees engaging with tech start-ups as the future of marketing – and is now backing seven new ventures in the UK and pairing them with its brands. Is this the start of something big? Dominic Mills finds out.
The volume of TV audience data available is growing fast, but advertisers and broadcasters are still struggling to utilise it effectively. Why? Sky IQ’s head of strategy and propositions, Liam Plowman, investigates.