More Opinion articles

Sandra Peat, strategy director of ONE TWO FOUR, explains why the audience journey must be at the heart of every brand’s content strategy.

Auditing might still have a place in the UK media sector, but it’s not set for growth, writes ISBA’s Bob Wootton.

Can Lloyds force agencies to be more operationally and financially transparent, wonders Dominic Mills.

What would the digital-out-of-home sector look like if it wasn’t the outdoor community nurturing into maturity, asks AMScreen’s Mike Hemmings

As the row over the Telegraph’s HSBC stance rages on, Brian Jacobs – who once convinced a client not to pull ads from a TV channel following a highly critical documentary – gives an ad man’s perspective. He’s not impressed.

From a ‘cash for access’ sting, to some deeply unsavoury reporting, a lot has happened in the world of journalism over the last week, but we’re still none the wiser as to why the Daily Telegraph’s HSBC coverage was so pathetic.

The idea that brands should try to be ‘news platforms’ is nonsense, argues Dominic Mills – and risks breaking the trust that is the ultimate foundation of their success.

Videology’s Fatima Dowlet looks at how brands can ensure maximum exposure across different screens and platforms.

The resignation of The Telegraph’s chief political editor, Peter Oborne, could have serious long-term consequences, writes Raymond Snoddy.

The linear TV schedule has shown incredible resilience in the face of relentless disruption – and we can learn a lot about the future of media in general if we could understand the reasons why, says David Brennan, Media Native.