Enreach’s Petteri Vainikka believes real-time market research is needed to creat audience segment analytics within a display campaign: the difference between selling advertising space, and selling intelligent advertising…
Showing 4231-4240 of 5,216
More Opinion articles
Raymond Snoddy says that the appointment of George Entwistle as BBC director-general is a surprise, in light of his role in the Royal Pageant coverage, but as a BBC stalwart he will at least be respected in a role that is essentially thankless, where a daily kicking comes with the territory…
Ben Martin, communications planner, Telegraph Media Group, on why those listening to Byron Sharp might just be a little like Brad Pitt…
Enreach’s Petteri Vainikka pens the first in a series of articles on Exchange Wire’s Ad Trading Summit, discussing views on display automation, prerequisites for branding money to enter display, and the displacement of the almighty CTR as display’s dominant performance metric…
Greg Grimmer says ensuring creative and media are linked is an absolute necessity – one working without the other is a surefire shortcut to failure…
Simon Andrews, founder of the full service mobile agency addictive!, on why we should all raise a glass to Apple’s iPhone…
Steve Smith, head of thought leadership at Starcom MediaVest Group, wonders whether Apple has a major role to play in the television market?
YouView is finally due to be launched by Lord Sugar next week with promises that it will “change the face of TV”, but is it too little too late or is there still room in the market for the BBC-backed VoD service?
Steve Smith, head of thought leadership at Starcom MediaVest London, explains the benefits of in-store collection…
Raymond Snoddy says News Corp shares were up 8% on the mere prospect of a demerger and there could be a further modest rise when the deal is actually completed. If you can add say 10% to the value of a multi-billion corporation by what is little more than a paper transaction why on earth would you not do it?