Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.
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What really matters to broadcasters, platforms, advertisers and agencies? The 2014 European Television and Radio Symposium aims to find out, writes Richard Marks.
Content might be the latest buzzword in marketing – but can the same be said for the world of media? By Kayvan Salmanpour, vice president international, NewsCred.
Companies spend millions building and protecting their brands, but then ruin it all with terrible customer service, laments ISBA’s Bob Wootton.
A number of important groups in British society are still under-represented in the advertising industry, writes Dominic Mills – and if industry doesn’t bite the bullet soon, there’s a danger it will fall even further behind.
Customers expect a seamless, cross channel interaction with brands; however, there’s a fine line between effective targeting and getting creepily close. Marketers have their work cut out.
This week Simon Andrews, founder of Addictive!, looks at the impact ad fraud is having on the digital landscape, new devices from three of the big players and developments in China.
The latest local TV channel to launch today – Made in Cardiff – has a strategy its producers say will ensure its success. But will it bring in the viewing figures advertisers need?
The FaceBucket phenomenon raises important issues around the modern tech world’s consumption of mobile video, writes Greg Grimmer, Global COO, Fetch.
Tom George, chairman of the IPA Media Futures Group, explains why media is now the engine driving modern-day enterprise.